18 September 2012
Fanatic False Dramatics!
Is advertising so true? Sellers have to come up with a way for customers to buy their product. They have to praise their product to have customers thinking they have to have it. Many people turn to advertising because they know that it’s the best way to get their product known.
Most of the time, the products are not as good as the sellers make it to be. Their advertisement is not so true, which could trick the customers into buying something they do not need. If this continues to happen, these customers would be spending hard earned money on worthless products. You can find a fallacy in almost any form of advertisement. Logical fallacies are mistakes in reason. According to the St. Martin’s handbook, “Fallacies have traditionally been viewed as serious flaws that damage the effectiveness of an argument” (174). There are many different forms of fallacies that are commonly used in advertising. These fallacies are forms of arguments.
Fallacies should be studied by customers so they know what they are getting into. Something that has many fallacies that trick customers is magazines.
“Essence Magazine was created for the African-American culture. It was intended to keep them updated with the latest fashion and entertainment” (qtd. in Ebanks). All of the pages of this magazine collection are not always filled with the African-American culture, so it was intended for other races as well. If looking at the magazine from its cover, most buyers would be
Nelson 2 women. Most of the time, if not all, there would be a woman on the cover. Of course the woman would be dressed in the latest fashion, with perfect make-up, skin, and a beautiful smile. This is what has to get the buyers attention the most. If the cover does not look interesting, then from a customer’s perspective the many pages would not be as well.
“Every woman is a queen!” That saying alone should catch all
Cited: Lunsford, Andrea A. “The St. Martin’s Handbook.” 7th Ed. Boston/New York: St. Martin’s 2012. Print. Ebanks, Michelle. “Essence Magazine.” Essence. Essence Communication Inc., Mar. 2001. Web. 18 Sep. 2012 WiseGEEK. “WiseGEEK: Clear Answers for Common Questions.” WiseGEEK. Conjecture Corporation., 2003. Web. 18 Sep. 2012.