Fallacies: Cosmetics and Lash Fanatic Mascara

Better Essays
Nelson 1
Nelson
Dr. Mumpo
ENGL 1102
18 September 2012
Fanatic False Dramatics!
Is advertising so true? Sellers have to come up with a way for customers to buy their product. They have to praise their product to have customers thinking they have to have it. Many people turn to advertising because they know that it’s the best way to get their product known.
Most of the time, the products are not as good as the sellers make it to be. Their advertisement is not so true, which could trick the customers into buying something they do not need. If this continues to happen, these customers would be spending hard earned money on worthless products. You can find a fallacy in almost any form of advertisement. Logical fallacies are mistakes in reason. According to the St. Martin’s handbook, “Fallacies have traditionally been viewed as serious flaws that damage the effectiveness of an argument” (174). There are many different forms of fallacies that are commonly used in advertising. These fallacies are forms of arguments.
Fallacies should be studied by customers so they know what they are getting into. Something that has many fallacies that trick customers is magazines.
“Essence Magazine was created for the African-American culture. It was intended to keep them updated with the latest fashion and entertainment” (qtd. in Ebanks). All of the pages of this magazine collection are not always filled with the African-American culture, so it was intended for other races as well. If looking at the magazine from its cover, most buyers would be

Nelson 2 women. Most of the time, if not all, there would be a woman on the cover. Of course the woman would be dressed in the latest fashion, with perfect make-up, skin, and a beautiful smile. This is what has to get the buyers attention the most. If the cover does not look interesting, then from a customer’s perspective the many pages would not be as well.
“Every woman is a queen!” That saying alone should catch all



Cited: Lunsford, Andrea A. “The St. Martin’s Handbook.” 7th Ed. Boston/New York: St. Martin’s 2012. Print. Ebanks, Michelle. “Essence Magazine.” Essence. Essence Communication Inc., Mar. 2001. Web. 18 Sep. 2012 WiseGEEK. “WiseGEEK: Clear Answers for Common Questions.” WiseGEEK. Conjecture Corporation., 2003. Web. 18 Sep. 2012.

You May Also Find These Documents Helpful

  • Good Essays

    water based mascara in the world. Great Lash Mascara in its signature pink and green packaging. Maybelline Great Lash mascara, conditions the lashes as it thickens. Its lash-doubling formula glides on smoothly, and the lash building brush makes it easy to get a full lash look without clumps or globs. The formula is now contact lens safe, hypoallergenic, washable, and also available in a waterproof formula as well as with a curved brush. Even now, 40 years later, Maybelline Great Lash is still America's…

    • 732 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Mascara

    • 1514 Words
    • 7 Pages

    Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives. Definition The Collins English Dictionary defines mascara as "a cosmetic substance for darkening, curling, coloring, and thickening the eyelashes, applied with a brush or rod." The…

    • 1514 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Mascara

    • 4455 Words
    • 18 Pages

    COMETIC INDUSTRY Cosmetics (colloquially known as makeup or make-up) are care substances used to enhance the appearance or odor of the human body. They are generally mixtures of chemical compounds, some being derived from natural sources, many being synthetic. In the U.S., the Food and Drug Administration (FDA), which regulates cosmetics, defines cosmetics as "intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting…

    • 4455 Words
    • 18 Pages
    Better Essays
  • Good Essays

    Mascara

    • 2411 Words
    • 10 Pages

    Mobile financial services, also referred to as mobile money, mobile payment, mobile banking, mobilemoney transfer and mobile wallet generally refer to payment services operated under financial regulationand performe from or via a mobile device. Although financial institutions and credit cardcompanies have implemented solutions [1] that provide mobile access to their services, in 2011, a number ofmobile communication companies, such as mobile network operators, major telecommunications infrastructure and handset multinationals such…

    • 2411 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Eyes” mascara advertises their new double brush tube that will magically give you glamorous, larger eyes. Being the first of its kind, advertisers claim that women must buy it and try it out. Such claim, that Falsies can create bigger eyes, amplifying lashes 360 degrees, is implicit because it cannot be verified. Women are born with varying eye shape and size that mascara alone cannot change. According to Potter, there are six different surface criticisms of advertising. This mascara ad contains…

    • 615 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Eli the Fanatic

    • 334 Words
    • 2 Pages

    Identity Crises in Philip Roth’s “Eli, the Fanatic” and “The Conversion of the Jews”. “Identity Crisis” • Erik Erikson • Defined as self analysis and self exploration. • Originated from childhood. • Erikson’s hyphenated identity. • Erikson is Danish-GermanAmerican. Questions Roth Poses in GC Short Stories • What does Jewish identity mean in a Post-World War II America? • Have Jews achieved assimilation and American status? • Are they hyphenated Americans with a dual nationalism and an inability…

    • 334 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Soccer Fanatics

    • 1483 Words
    • 6 Pages

    People portray soccer fanatics as abnormal and crazy beings due to their behavior during soccer games. In reality, they are just passionate people expressing their admiration for their favorite teams. Soccer is an international sport that attracts fans due to the competition it accommodates. With so much competition, it is bound that fans go crazy for their individual favorable team. But what is a soccer fanatic? According to the Webster’s Dictionary, a soccer fanatic is defined as “a person filled…

    • 1483 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    cosmetics

    • 983 Words
    • 4 Pages

    COSMETICS IMPORT AND EXPORT REPORT GTİP Code G.T.İ.P. Product Description 3303.00.10.00.00 Perfumes 3303.00.90.00.11 Colognes 3304.10.00.10.00 Lipsticks 3304.10.00.90.00 The Other 3304.20.00.00.00 Eye Make-up Products 3304.91.00.00.00 Powders 3304.99.00.10.00 Blushes 3304.99.00.90.11 Body Lotions 3304.99.00.90.12 Cold Cream 3305.10.00.00.00 Shampoos 3305.30.00.00.00 Hair Sprays 3305.90.90.00.11 Hair Colors 3306.10.00.00.00 Toothpastes 3307.10.00.10.00 Lotions 3307.10.00.90.11…

    • 983 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Fallacies

    • 358 Words
    • 2 Pages

    I. Fallacies A. What are Fallacies B. Bandwagon Fallacy C. Either – Or Fallacy A fallacy is an error in reasoning in which the evidence given for the conclusion does not provide the needed degree of support. Fallacies are defects that weaken the speaker’s arguments when trying to persuade an audience while speaking. By preparing yourself to look for fallacies in your own and others’ writing you can strengthen your ability to avoid using fallacies. There are two important things to know about…

    • 358 Words
    • 2 Pages
    Good Essays
  • Good Essays

    FALLACY

    • 990 Words
    • 4 Pages

    INFORMAL FALLACIES FALLACIES IN GENERAL A fallacy is a defect in an argument that consists in something other than the false premises alone. Fallacies are usually divided into two groups: formal and informal. A formal fallacy is one that may be identified by merely examining the form or structure of an argument. Informal fallaciesare those that can be detected only by examining the content of the argument. Informal fallacies can be further classified as Fallacies of Ambiguities, Relevance, and…

    • 990 Words
    • 4 Pages
    Good Essays