Faiza

Topics: Rice, Agriculture, Economic efficiency Pages: 20 (6154 words) Published: June 24, 2013
CHAPTER 1 : INTRODUCTION

1.1 Background of Company / Organization

Syarikat FAIZA was established in 1982, doing retail activities as its core business. In 1992, Syarikat FAIZA officially being incorporated under Syarikat FAIZA Sdn. Bhd. (SFSB), and went into venture capital with Padiberas Nasional (BERNAS) in 1997. In the late 90s shoppers began assessing more closely the processing and other properties of edible products. It was at this time that the company was introduce to a unique category of herbal quality rice from the state of Kartanaka, South India. It was the Herbal "Ponni" rice. In branches at Subang, SFSB only produce White Rice. Looking to blow a million, SFSB immediately recognized the intrinsic benefits rice consumers would derive with "Ponni" rice in their diet. Today under the brand name Taj Mahal, Ponni rice has been distributed throughout Malaysia. As a passage of benefit, Taj Mahal has created a tremendous impact in consumer demand of other SFSB rice products, such as Basmathi, Fragrant rice, Thai Super Special and Local rice. The strength of SFSB, lies within our energetic and professional driving force with extensive knowledge and experience in respective fields, which will make us more than ready to compete in rice business scenario. This is because at SFSB, we never ever compromised on quality. We always look ahead for better techniques, better way to produce, to deliver, to communicate, to promote, to service, to sell. We firmly believe that excellent is achieved from what we do passionately. SFSB has a solid infrastructure of rice productions and distributions. The production plant is built on a total land area of 300,000 sq. feet, comprise of high-tech equipment for rice processing and packaging, which can have a total production capacity of 12,000 metric tons per month, that is integrated with De-stoners, Polishers, Graders, and finally through Color-Sorters and Packaging. At once the warehouse storage capacity is about 10,000 metric tons. On the other hand, SFSB also has it own fleet of trucks and cars to handle distributions and sales services. With 40 units of lorries of multiple capacity and 20 units of sales cars, SFSB is ready to provide quality delivering and services to the customers all over Malaysia. We have set a goal, that the delivery must reach the customers within 3 days from order date for Johor perimeter and not exceeding 5 days for other territory. The maximum capacity of delivering is about 12,000 metric tons per month

1.2 Background of Study

SFSB is one of the succesful companies in Malaysia. SFSB produce more than 20 products and other than rice, SFSB also produce curry, and so on. In branches at Subang, SFSB only produces White Rice. There are several process to produce rice in SFSB at Subang which is De-stoners, Polishers, Graders, and finally through Color-Sorters and Packaging. In every process, they use mechine to produce the product start from early until the end. Only a certain process such as after received the rice, the person in charge in SFSB will check the quality of the rice before process the rice. After several test, then using manpower the rice will be pour into the machine.

There is some problem in processing. Production target will not be achieved if the problem continues and no further action is taken to resolve it. SFSB are really give emphasis with their product which is about the quality of the product and so on.

Even though the processing using and handle by machines but sometime machines also breakdown and take time to repair. Besides that, the supplier also cannot supply the rice according to demand on time to SFSB. That also may give the problem to SFSB. The productions of rice in SFSB become increase.

1.3 Scope of Study

This study involves all the process of rice of SFSB at Subang. There are several process to produce rice in SFSB at Subang which is De-stoners, Polishers, Graders, and finally...

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