Fair and Lovely

Satisfactory Essays
Topics: Sociology
Survey Questionnaire
Topic: Social impact of marketing campaign of “Fair and Lovely”
Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose.
-------------------------------------------------
Your Age: ………………… Gender: Male Female
-------------------------------------------------
Occupation: ……………………………………. 1. Please tick the fairness products that are familiar to you: Fair and Lovely Fairness Cream| | Fair and Lovely Oil-Control | | Fairever | | Fairever Mantra | | Himalaya Fairness Cream| | Emami Naturally Fair | | Santoor Everyoung | | Skinfair by Ozone | | Garnier Light | | Vatika Fairness Pack | | Fair and Lovely Soap | | Fair Glow Fairness Soap | |

2. Do you think that advertising influence your purchase decisions? * Yes * No 3. After viewing a fair and lovely ads are you afraid of being rejected because of your skin shade? * Yes, I am always concern about my skin * Sometimes I get worried when am in public * Not at all * Neutral

4. Do you think Fair & Lovely provides quality products to its customers? * Yes * Not sure * Neutral * No 5. How do you rate Fair & Lovely products? * Very good * Good * Average * Poor 6. Is it ethical to exploit cultural norms and value to promote a product? * Agree * Strongly Agree * Disagree * Strongly Disagree * Neutral 7. What is the most important thing for women to be considered as beautiful? * Fairness * Good presentation * Tall and good body shape * Good personality * Others

You May Also Find These Documents Helpful

  • Powerful Essays

    Fair and Lovely

    • 1499 Words
    • 6 Pages

    Case Study: Fair & Lovely 1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best, only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing, promotion…

    • 1499 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Fair and Lovely

    • 265 Words
    • 2 Pages

    Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of Fair & Lovely demeaning to women, or is promoting fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2.4 Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 2.5 In light of AIDWA charges, how would you suggest Fair & Lovely promotes its products? Would your response be different if Forever continues to use “fairness”…

    • 265 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Fair and Lovely

    • 1934 Words
    • 8 Pages

    Discuss. No, it is not ethical. From this case, we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter color represents a higher status. Both of the companies take advantage of the truth of the dark skin of the Indian people and emphasize a lot on the benefit of having fair skin. For example, in the HLL’s advertisement of “fairer girl gets the boy theme”, it featured…

    • 1934 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Fair and lovely

    • 470 Words
    • 2 Pages

    Unilever’s Skin Research Centre unlocks nature’s fairness secrets to create new Fair & Lovely. Fair & Lovely, the largest-selling skin whitening cream in the world, is certainly doing well. Launched in 1978, it holds a commanding 50-70 per cent share of the skin whitening market in India, a market that is valued at over Rs 1,200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations…

    • 470 Words
    • 2 Pages
    Good Essays
  • Good Essays

    harmful for people’s health on each package sold as well as on advertisements. We assume that the customer is responsible and mature and can make his/her own decisions on whether to buy a product or not. The promotion that HLL launched for Fair and Lovely as the “miracle worker” probably was not the best approach since it could dupe the consumer regarding the true effect of the product. Since it is scientifically proven in the case that only minimal effect can be achieved, the company should rather…

    • 1119 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    IMBB Subscribe Fair & Lovely Multi Vitamin Cream Review by Punam on July 1, 2010 · 43 comments Fair & Lovely Multi Vitamin Cream Hi Girls, here is my second review on The Very famous and widely used Product “Fair & Lovely”. If you are regularly using it then you definitely fall in love with it. Actually I was searching for the Review of Fair & Lovely on IMBB, I thought somebody must have already written but strange nobody has written about Fair & Lovely. So I thought Let me have…

    • 3109 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    ambassador 
Marketing or advertising strategies Q 1. SWOT Analysis – Fair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey 2010) • Around 50 % market share in 1000 Crore market 2. HUL has the deepest distribution network among FMCG companies. 3. Brand Positioning in line with Indian sentiments – “ A fair skin is like education, regarded as a social and economic step up.” 4…

    • 564 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Case Study: Fair & Lovely

    • 884 Words
    • 4 Pages

    example, a lot Indian women are happy because you they can see the change, however, there is this “one 26-year-old working woman has been a regular user for the past eight years but to no avail.” And this woman may not be alone in this. So it is not fair for her since she bought it for eight long years like she has been loyal to the brand. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No, it is not ethical to exploit cultural norms and values to promote…

    • 884 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    cultural norms, Fair and lovely and advertising According to my opinion its is not ethical to sell the product that is at best, only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing, promotion and may be distribution. The product fair and lovely lightens the skin…

    • 638 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Fair and Lovely Case Study

    • 1601 Words
    • 7 Pages

    Introduction Many different companies try their best to advertise their product or service to attract potential customers. They use different strategies by emphasizing that by using their specific product or service their customer life will be better or even change. In comparison, marketers show how unhappy people would be without their products or service. Some customers are attracted to that kind of advertisement, but often those products or services fail to bring the happiness that is promised…

    • 1601 Words
    • 7 Pages
    Good Essays