Fainting Fangirls

Fainting Fangirls Imagine you’re an obsessed teenage fan. Now imagine your favorite band member, your idol. You look up to them, talk like them, act like them, you even try to dress like them. You know every single thing about their life except where they get their clothes, until you walk into your local Hot Topic and stumble across an ad with said band member on it. Excited to see what the ad is about, you rush over to it. In big, bold letters are the words “Get in Our Pants”. Your eyes go wide as you realize that you could finally dress the same as your hero. You look back at the ad and admire that beautiful soul frozen in motion as they perform. At that moment you know your dream of getting in their pants has finally come true. With these thoughts in mind it makes it clear that Hot Topic’s ad for skinny jeans entitled “Get in Our Pants” is directed towards teenage fans.
Illustrated with band members accompanied by such a title gives you a clear view of the intended audience. The band members chosen for the ads are from today’s most popular punk, metal, and rock bands. The fan base has a rather broad range however it is mostly focused around teens. The whole “Get in Our Pants” slogan is creative. Most people view this as just a clever pun, but to a fangirl this is what they’ve been writing all of their fan-fiction about. The idea that they could actually have sex with the people they idolize. This play on words actually pulls them in. In a guy fans’ point of view it could be a way to pick up a girl that likes the same kind of music as you. To most this is just an ad for really tight pants, but to them this is so much more than that. You know that this ad is not for young children because of the sexual undertone of the slogan. A child more than likely would also not recognize the person jumping around on a stage. That being said you could say the same thing for an older audience. The folks who still think that Blondie and Kiss are still the big shots in