Faculty of Law and Management: International Marketing

Topics: Marketing, Marketing plan, Marketing strategy Pages: 38 (9995 words) Published: September 7, 2011
Faculty of Law and Management

School of Business

Faculty of Law and Management

School of Management

International Marketing

Subject Learning Guide


Andrew Gilmore


1.0Subject information at a glance3
2.0Subject description4
3.0Learning and assessment4
3.1Learning objectives4
3.2Assessing the learning objectives4
3.3Assessment tasks5
3.3.2Case Study6
3.3.3Final eamination6
3.3.4Group assignment6
3.4Assessment requirements and definitions10
3.4.1Passing the Subject11
3.4.2Penalties for late assignments11
3.4.3Assessment criteria for group assignment11
3.4.4Format and submission of the group assignment.11
3.4.5Academic plagiarism13
3.5Special circumstance processes15
4.0Teaching arrangements18
4.1Normal schedules18
4.2OASIS Tutorial enrolment18
5.0Learning resources23
5.1Prescribed and recommended texts23
5.1.1Prescribed text23
5.1.2Other references23
5.1.3Journals and business articles24
5.1.4Web based resources24
5.2Online support25
5.3La Trobe Library: resources for marketing25
6.0Feedback and quality assurance processes26
7.0Learning effectively in this Subject26
Appendix 1: Marking Guide for Assignment 128
Appendix 2: Marking Guide for Assignment 2 29 Appendix 3: Peer Review and Statement of Authorship Form30
Appendix 4: La Trobe Library Resources31

1.0Subject information at a glance

Academic and support staff:Andrew GilmoreSubject CoordinatorEmail: andrew.gilmore@latrobe.edu.auTelephone: 03 9479 2365Lecturer/Tutor: Andrew GilmoreDWB324Tariq Halimi – TutorRoom 234, Education 1 BuildingEmail: t.halimi@latrobe.edu.au Telephone: 03 9479 5311| Enrolment requirements:Prerequisites:MKT1MDP or THS2TH or THS2IMTCredit value: 15 Credit Points| Assumed entry skills and knowledge:It is assumed that students undertaking this Subject possess a sound understanding of basic marketing.| Delivery mode and location:One 2-hour lecture and one 1-hour tutorial per week. There are no tutorials in Week 1 forBundoora Campus| Assessments:Presentation: one individually marked 20-minute seminar presentation on assigned case and participation – presentation may be in group: 20%Group Assignment30%Final Examination50% (Reading time 15 minutes – writing time 2 hours)| Essential text:Cateora, P. R. Sullivan Mort, G., D’Souza, C., Taghian, M., Weerawardena, J and & Graham, J., International Marketing, 1st edition (2009) McGraw Hill, Australia| Special study requirements: Students with special needs whose participation in this Subject might be limited by any study requirements are encouraged to consult the Equity and Access Unit (EAU). Contact details for the EAU are available at http://www.latrobe.edu.au/equity/|

2.0Subject description

This Subject examines international marketing from a global perspective. It focuses on the nature of the international marketplace and the decisions facing international marketing managers. The Subject deals with the marketing activities and the management of those activities in foreign markets that depend on factors such as market size, resources and extent of international experience of a company. It outlines the major dimensions of the economic, social, cultural, political, legal and financial environments while providing a set of conceptual and analytical tools to deal with these issues.

3.0Learning and assessment

3.1Learning objectives
International Marketing is a managerially oriented course that addresses these challenges with three primary objectives: 1. Expose students to the different socio-cultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented. 2. Examine global issues and describe concepts relevant to all...

References: * Marketing: the encyclopedic dictionary. David Mercer. Malden, Mass, Blackwell, 1999
Reference 658.8003 M554m
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