Factors to Consider When Deciding on Which Market Segment to Venture
Question1(a)
Factors to consider when deciding on the segments to serve as a market * Population
The density of the people in a given place is a very important aspect to consider when segmenting a market . A densely populated area is usually preferred as a destiny to market the product. * Consumer behaviour
How a consumer perceives when purchasing or deciding to purchase a product is very vital. * Social class
Different consumers have different classes .in this case a seller should consider the class of the various consumers before deciding on which segment to choose or segmenting the consumers into certain target group * Attitude towards the product
Different consumers have different perspective about the product in different regions ,consumer’s attitudes about the product in place should be factored in when deciding on the market segment * Religion
Different consumers have different religions and in this case some may not consume a certain product based on their religion, a good marketer evaluates the demographic and cultural factors before venturing and selecting the appropriate market segment.
Question 1(b)
Message execution style to capture the target markets attention and interest
Packaging style
How the goods appear to the consumer influences his/her buying decision ,thus how the labels, container appears determines a lot on how the consumer creates interest in that product
Brand name
Most consumers have become constituent in in purchasing or consuming certain products and they will always look for these products with the brand name they are used to.
Clear descriptions
How the product description in terms of how it is used ,its ingredients, determines a lot how that product will capture the attention of the consumers.
Shapes and sizes
Consumers belong to different classes and how the products are broken down into different sizes and shape determines how that product will capture the attention of the buyer
Price
Most
Factors to consider when deciding on the segments to serve as a market * Population
The density of the people in a given place is a very important aspect to consider when segmenting a market . A densely populated area is usually preferred as a destiny to market the product. * Consumer behaviour
How a consumer perceives when purchasing or deciding to purchase a product is very vital. * Social class
Different consumers have different classes .in this case a seller should consider the class of the various consumers before deciding on which segment to choose or segmenting the consumers into certain target group * Attitude towards the product
Different consumers have different perspective about the product in different regions ,consumer’s attitudes about the product in place should be factored in when deciding on the market segment * Religion
Different consumers have different religions and in this case some may not consume a certain product based on their religion, a good marketer evaluates the demographic and cultural factors before venturing and selecting the appropriate market segment.
Question 1(b)
Message execution style to capture the target markets attention and interest
Packaging style
How the goods appear to the consumer influences his/her buying decision ,thus how the labels, container appears determines a lot on how the consumer creates interest in that product
Brand name
Most consumers have become constituent in in purchasing or consuming certain products and they will always look for these products with the brand name they are used to.
Clear descriptions
How the product description in terms of how it is used ,its ingredients, determines a lot how that product will capture the attention of the consumers.
Shapes and sizes
Consumers belong to different classes and how the products are broken down into different sizes and shape determines how that product will capture the attention of the buyer
Price
Most