Factors that Influence Tourist Traffic in Fort Santiago: A Basis for Promotion Strategy Improvement of Intramuros Administration

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Topics: Tourism
Factors that Influence Tourist Traffic in Fort Santiago: A Basis for
Promotion Strategy Improvement of Intramuros Administration

John Kenneth H. Antonio1,3; Kimberly E. Bata-anon1,3; Jennifer B. Bonnit1,3;
Maria Kristina Casandra C. Dira1,3; Joanna Fe F. Factor1,3; Micah Marie P. Lanipa1,3
Maria Paz T. Castro(c)1,2,3

1College of Hospitality and Institutional Management

2Research Development and Innovation Center

3Our Lady of Fatima University

Factors that Influence Tourist Traffic in Fort Santiago: A Basis for
Promotion Strategy Improvement of Intramuros Administration

John Kenneth H. Antonio1,3; Kimberly E. Bata-anon1,3; Jennifer B. Bonnit1,3;
Maria Kristina Casandra C. Dira1,3; Joanna Fe F. Factor1,3; Micah Marie P. Lanipa1,3
Maria Paz T. Castro(c)1,2,3

1College of Hospitality and Institutional Management

2Research Development and Innovation Center

3Our Lady of Fatima University

Abstract

Heritage Tourism is such an important component in preserving and educating the visitor about past and present cultures. Regardless of the original motives, it is well-established fact that heritage tourism is big business, and demand for it continuous to grow, especially as the world becomes more complicated and people desire to get back to their roots and experience times when life was simpler and much less complex, even if it is in a sometimes superficial tourism context (Timothy, 2011). The success of marketing heritage sites should be guided by a thorough analysis of tourist motivation (Mat Som, 2010), and for this reason, this study adopts a model based on Development of Understanding Visitor Attraction as one of the theoretical frameworks. As information has been documented about tourist traffic in Fort Santiago, this study attempts to identify influential factors of tourists in visiting heritage sites. This may have been an important



References: Colin, H. (1998). Tourism and Environment: A Sustainable Relationship. Washington, DC. Connell, J., & Page, S. J. (2012). Tourism I (3rd ed.). New Tech Park, Singapore: Cengage Learning Asia Pte Ltd Del Monte, M.S (2000). Reviving Intramuros: The City within in the walls. Retrieved from http://www.researchhandlenet.com/1065212323 Gamboa, R. (2012). New Intramuros needed, The Philippine Star, 33-34 Libosa, C Macayayong, E. (2013). DOT kicks off more fun activites in Intramuros. Retrieved from http://www.tourism.gov.ph Manfield, Y., & Pizam, A. (2000). Consumer Behavior in Travel and Tourism. Binghamton, NY: The Haworth Press, Inc. Mason, P. (2008). Tourism Impacts, Planning and Management. National Planning Commission (2008). Declaring Fort Santiago as National Shrine. Retrieved from http://www.lawcenter.phlawlibrary/laws/republic-acts National Trust for Historic Preservation (2004). Heritage Tourism. Retrieved from http://www.preservation.org/information-center/economics-of-revitalization/heritage Randall, J. (2011). Heritage Tourism. New Delhi, India: Discovery Publishing House Pvt Ltd. Reisinger, Y. (2009). International Tourism: Cultures and Behaviors. Revilla, J. (2003). Intramuros – can you see the light?. Travel Update, 55, 28-30 Staif, R Swarbrooke, J. (1995). The Development Mangament of Visitor Attractions. Jordan Hill, Ocford: Reed Educational and Professional Publishing Ltd. Timothy, D. (2011). Cultural and Heritage Tourism An Introduction. Tonawanda, NY: Channel View Publication Walsh, T. (2011). Tourism and Development. Danya, New Delhi: Discovery Publishing House Pvt Ltd. Word Travel (2014). Manila Travel Guide. Retrieved from hhttp://www.wordtravels.

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