Factors Influencing The Consumers Intention To Use Environmental Friendly Products

Topics: Environment, Environmentalism, Sampling Pages: 89 (16311 words) Published: March 23, 2015
FACTORS INFLUENCING THE CONSUMERS’ INTENTION TO USE
ENVIRONMENTAL FRIENDLY PRODUCTS

NOR BAEYAH BT JAHAYA
2011969509
NURHIDAYAH ‘ALIAA BINTI CHE ZULHAIMEE
2011291054

BACHELOR OF BUSINESS ADMINISTRATION
WITH HONOURS (HUMAN RESOURCE MANAGEMENT)
FACULTY OF BUSINESS MANAGEMENT
UNIVERSITI TEKNOLOGI MARA
KAMPUS BANDARAYA MELAKA

JULY 2014

FACTORS INFLUENCING THE CONSUMERS’ INTENTION TO USE
ENVIRONMENTAL FRIENDLY PRODUCTS

NOR BAEYAH BT JAHAYA
2011969509
NURHIDAYAH ‘ALIAA BINTI CHE ZULHAIMEE
2011291054

Submitted In Partial Fulfillment of The Requirement For The
Bachelor of Business Administration (Hons)
(Human Resource Management)

FACULTY OF BUSINESS MANAGEMENT
UNIVERSITI TEKNOLOGI MARA
BANDARAYA MELAKA

JULY 2014
i

DECLARATION OF ORIGINAL WORK

BACHELOR OF BUSINESS ADMINISTRATION
WITH HONOURS (HUMAN RESOURCE MANAGEMENT)
FACULTY OF BUSINESS MANAGEMENT
UNIVERSITI TEKNOLOGI MARA
“DECLARATION OF ORIGINAL WORK”

I, Nor Baeyah Bt Jahaya , (I/C Number:910812105282)
I, Nurhidayah ‘Aliaa Binti Che Zulhaimee , (I/C Number:920329035500)

Hereby, declare that :


This work has not previously been accepted in substance for any degree, locally or overseas, and is not being concurrently submitted for this degree or any other degrees



This project paper is the result of our independent work and investigation, except where otherwise stated



All verbatim extract have been distinguished by quotation marks and sources of my information have specifically acknowledged.

Signature:___________________________________________

Date: 04th July 2014

Signature:___________________________________________

Date: 04th July 2014

ii

LETTER OF TRANSMITTAL
04th July 2014

The Head of Program
Bachelor of Business Administration
(Hons) Human Resource Management
Faculty of Business Management
Universiti Teknologi MARA
110 Off Jalan Hang Tuah
75300 Melaka, Malaysia
Dear Sir / Madam,
SUBMISSION OF APPLIED BUSINESS RESEACRH REPORT
Attached is the project paper titled “FACTORS INFLUENCING THE CONSUMERS’ INTENTION TO USE ENVIRONMENTAL FRIENDLY PRODUCTS” to fulfillment the requirements as needed by the Faculty of Business Management, Universiti Teknologi MARA. Thank you.

Regards,

……………………………………….
(Nor Baeyah Bt Jahaya)
2011969509
Bachelor of Business Administration (Hons)
Human Resource Management

……………………………………….
(Nurhidayah ‘Aliaa Binti Che Zulhaimee)
2011291054
Bachelor of Business Administration (Hons)
Human Resource Management
iii

ACKNOWLEDGEMENT

First and foremost, we would like to express our utmost gratitude to Allah SWT for easing and helping us in accomplishing this project paper. It is truly a blessing from him as every hurdle we are able to face calmly and smoothly.

In this respect, we would like to express tremendous gratitude to our advisor, En. Juan Rizal bin Sa'ari, for his support and guidance until we are able to accomplish our project paper. Also to our second examiner, Pn. Norraeffa binti Md. Taib for her feedback.

We are also indebted to the citizens and people around Melaka for their help and participation and the time and effort that they willing to sacrifice to help us in our project paper. Their cooperation smoothen the data collecting process and allow our advancement to the next stage easily.

Last but not least, very special thanks to our beloved parents and family for the encouragement and support through our years of study. With love, faith, patience and continuous support from them, we are able to complete the project paper with strong will and courage. These special thanks also are extended to our friends that endlessly provide support and cooperation whenever we needed help during the assignment.

Thank you.
iv

TABLE OF CONTENTS

Page
TITLE PAGE

i

DECLARATION OF ORIGINAL WORK

ii

LETTER OF TRANSMITTAL

iii

ACKNOWLEDGEMENT

iv

TABLE OF CONTENT

v

LIST OF FIGURES

viii

LIST...

References: Tsakiridou et al. (2008)
5
Ahmad and Juhdi (2010)
Environmental Attitude
5
Chen (2009)
Lee (2008)
Trust
5
Chen (2010)
Chen (2009)
6
Ahmad and Juhdi (2010)
Section C
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