Factors Influencing the Choice of Fast Food Chain
STATEMENT OF THE PROBLEM :
This study is focuses on the preferences of the BSBA Marketing 3rd year students on how they’re going to decide of what fast food chain they will choose in terms of: Product, Place, Price, Promotional Activities, and Service.
Sub problem 1.0 what is the demographic profile of the respondents? 1.1 Age 1.2 Gender
Sub problem 2.0 in what fast food chain they prefer to eat? 2.1 Jollibee 2.2 McDonalds 2.3 Chowking 2.4 KFC 2.5 Mang Inasal 2.6 Greenwich 2.7 chic-boy
Sub problem 3.0 what factors that they take consider in choosing a fast food chain? 3.1 product 3.2 place 3.3 price 3.4 promotional activities 3.5 service
HYPOTHESIS OF THE STUDY
There is a significance of knowing the factors in choosing a fast food chain of BSBA - MM 3rd Year Students for them to be able to find the rightful store that will suit their preferences.
SIGNIFICANCE OF THE STUDY This study aimed to determine the factors affecting the preferences of BSBA-Marketing 3rd year students in choosing a fast food chain on selected area in Sta. Rosa.
These studies with benefits the following:
For the students:
For them to choose the right fast food chain that will fit to their references.
For the professor:
To have an idea on what factors affecting the preferences of the student in choosing a fast food chain.
DEFINITION OF TERMS
FAST FOOD CHAIN – a chain of restaurants serving fast food.
ADVERTISING – the use of paid mass media by an identified sponsor, to deliver marketing communications to target audience.
PROMOTION – the act of promoting.
CONSUMERS – refers to a person that consumes or use a commodity or service.
PRICE -
This study is focuses on the preferences of the BSBA Marketing 3rd year students on how they’re going to decide of what fast food chain they will choose in terms of: Product, Place, Price, Promotional Activities, and Service.
Sub problem 1.0 what is the demographic profile of the respondents? 1.1 Age 1.2 Gender
Sub problem 2.0 in what fast food chain they prefer to eat? 2.1 Jollibee 2.2 McDonalds 2.3 Chowking 2.4 KFC 2.5 Mang Inasal 2.6 Greenwich 2.7 chic-boy
Sub problem 3.0 what factors that they take consider in choosing a fast food chain? 3.1 product 3.2 place 3.3 price 3.4 promotional activities 3.5 service
HYPOTHESIS OF THE STUDY
There is a significance of knowing the factors in choosing a fast food chain of BSBA - MM 3rd Year Students for them to be able to find the rightful store that will suit their preferences.
SIGNIFICANCE OF THE STUDY This study aimed to determine the factors affecting the preferences of BSBA-Marketing 3rd year students in choosing a fast food chain on selected area in Sta. Rosa.
These studies with benefits the following:
For the students:
For them to choose the right fast food chain that will fit to their references.
For the professor:
To have an idea on what factors affecting the preferences of the student in choosing a fast food chain.
DEFINITION OF TERMS
FAST FOOD CHAIN – a chain of restaurants serving fast food.
ADVERTISING – the use of paid mass media by an identified sponsor, to deliver marketing communications to target audience.
PROMOTION – the act of promoting.
CONSUMERS – refers to a person that consumes or use a commodity or service.
PRICE -