Factors Influencing International Student Enrollment at APIIT/UCTI
1.2 Background of the Research
Malaysia Higher Education has been looking in a reasonable boom that recently happened in the influx of enrollment international students from around the world. This boom has been as a result of Malaysia government for coming out with a policy and vision of making Malaysia as a Centre and hub of educational excellence, and putting series of reforms and changes in place to achieve its vision (Financial Express, 2010). Malaysia’s International Education sector has been grew tremendously during the past decade and Malaysia is fast to becoming a Centre of educational excellence in the Asia Pacific Region. According to Chi Melissa (2011), the number of International Student population in Malaysia has risen until 90,000 above or the equivalent of approximately two per cent of the total international student population in the world as of June in 2011.
Malaysia Government has played their part in order to supporting the education initiative by closely monitoring of educational practices in public and private higher education executed by higher educational institutions, via Malaysian Education Ministries through quality control authorities of each divisions (MOHE, 2009). Malaysia Government also encourage institutes of higher education including private institutions to be aggressively involved in various education marketing and educational programs with the ministry, organizing education exhibitions overseas and cooperating with world famous or renowned education institutes in order to establish the high of confidence among international students itself (MOHE, 2009).
According to MOHE (2009), most of International Student is coming from China, Indonesia, Iran, Nigeria, Bangladesh, Yemen, Botswana, Sudan, Iraq, and Pakistan. However there are also International student from other country such as, Somalia, Maldives, Saudi
References: Journal Avery C, Hoxby C, 2004, Do and Should Financial Aid Packages Affect Student’s College Choices? In Hocby, C Chen CH, Zimitat C, 2006, Understanding Taiwanese Students’ Decision-Making Factors regarding Australian International Higher Education, Int. J. Educ, Manage. Pp. 20 (2): 91-100. Hsies YJ, 2010, The Decision-Making Process of International Students in Taiwan: A Case Study, Paper Presented in the Fifth APAIE 2010 Conference, Griffith University, Australia, April 14-16, 2010. Long, T., Bridget, 2004, How Have College Decisions Changed Over Time? An Application of the Conditional Logit Choice Model, Journal of Econometrics, p. 121. Ivy J., 2008, A new Higher Education Marketing Mix:7Ps for MBA Marketing, Int. J. Educ. Manage., pp. 22(4): 288-299 Jackson, GA Mansky C, Wise D, 1983, College Choice in America, Harvard University Press, Cambridge. Montgomery M., 2002, A Nested Logit Model of the Choice of a Graduate Business School.Econ, Educ. Rev., pp. 21(5): 471-480. Nichols JD, Johnson FA, Williams BK (1995) Managing North American Waterfowl in the face of uncertainty. Annu Rec Ecol Syst. pp. 26: 1357-13571. Paulsen MB Hill, F.M., 1995, Managing Service Quality in Higher Education: role of student as primary consumer, Quality Assurance in Education, 3 (3) pp. 10-21. Williams, C and Buswell, J., 2003, Service Quality in Leisure and Tourism, Oxon, CABI Publishing.