Factors And Position Analysis: Tesla An American Company

The market of auto manufacturing is very competitive, especially for alternative fuel cars which has become more popular with the rises of environmental concerns. Tesla an American Company was founded in 2003 by a group of Silicon Valley engineers as electronic cars manufacture, in 2006 Tesla launched the production of the first electronically sport car, nowadays, the company provides power train components for car producers including Toyota and Daimler, Tesla is worth more than $25 billion (Groom, 2014) and in USA the company has one of the highest growth rate. This success of Tesla Company is contributed to the CEO and product Architect of the company, Elon musk, (Tesla, 2014) who has a strong vision of Tesla future. The PEST\EL framework evaluates the factors and variables of MACRO
The sixth factor is legal there are certain laws that affect the business, for Tesla many regulations regenerates from green governments introducing programs for energy loan and putting pressure on the production of ECO friendly such as increase taxation to blend the new methods of green business. The issues which covered through PEST\EL analysis shaped many opportunities for Tesla Company to further expansion and success of electronic vehicles within automotive market, with opportunities there are threats Tesla should be concerns on political regulations and rapid Technology in its industry. Porter (1980) Developed five forces of competitive position analysis as a simple framework to assess and to evaluate the strength and position of a business company the theory is based on there are five forces that determine the attractiveness and the competitive intensity of the market, strategic analyst uses porter five forces to understand whether new services or products are potentially profitable, the theory can used for identifying areas of strength, improving weaknesses and for avoiding mistakes, the five