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Factors Affecting the Growth of Sales in Ornament Businesses in Kajiado North District in Kenya

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Factors Affecting the Growth of Sales in Ornament Businesses in Kajiado North District in Kenya
Table of Contents
Declaration………………………………………………………………………...………ii
Dedication…………………………………………………………...……………………iii
Acknowledgement……………………………………………………………………,….iv
Acronyms………………………………………………………………………………… v
Abstract…………………………………………………………………………………...vi
Table of contents…………………………………………………………………………vii

CHAPTER ONE……………………………………………………………………… 1
INTRODUCTION………………………………………………………………………. 1
1.1 Background of the Study…………………………………………………………… 1
1.2 Statement of the Problem…………………………………………………………….2
1.3Objectives of the Study……………………………………………………………….3
1.4 Research questions………………………………………………………………… 3
1.5 Significance of the study……………………………………………………………..4
1.6 Limitations of the study…………………………………………………………….. 4
1.7Scope of the study…………………………………………………………………… 5
1.8 Definition of terms……………………………………………………………………5

CHAPTER TWO………………………………………………………………………. 7
Literature review…………………………………………………………………………. 7
2.1Introduction……………………………………………………………………………2.2.2TheoriticalOrientation………………………………………………………………….8
2.2.1 Entrepreneurial Theory…………………………………………………………….. 8
2.2.2 Motivation Theory…………………………………………………………………. 9
2.2.3 Self Actualization Model…………………………………………………………..10
2.3 Empirical Review………………………………………………………………… 11
2.4 Conceptualization…………………………………………………………………... 12
2.5operationalization……………………………………………………………………..17
CHAPTER THREE…………………………………………………………………….18
Research Methodology………………………………………………………………… 18
3.1 Introduction………………………………………………………………………….18
3.2 Research Design……………………………………………………………………..18

3.3 Target Population……………………………………………………………………18
3.4 Sampling Design and Procedure…………………………………………………… 19
3.5 Data Collection Instruments and Procedure……………………………………….. 19
Secondary data…………………………………………………………………………. 20
3.6 Data Analysis………………………………………………………………………. 20
3.7 Ethical Issues in the Research………………………………………………………. 20
3.8 Expected outcome………………………………………………………………… 21

REFERENCES…………………………………………………………………………..22



References: American Express (2007), Creating effective business Plans; American Express Arne Bigstern et al (1999), Are Formal and Informal Small Firms really different? Evidence from Kenyan manufacturing Daniels L. (1999), The Role of Small Enterprises in Households and National Economic of Kenya; World development Des O’Neil (2006) “Success strategies for the SMEs” Article from http or www or cpaireland .i.e G.D.M Frizelle (1996) Business Strategy- Do SMEs face Special Problems? Institute of manufacturing Cambridge University Government of Kenya (1986) Sessional Paper N0.1 on economic management for the renewed growth; Government Printers, Nairobi Government of Kenya (2007) Economic Recovery Strategy for wealth and Employment creation, Government Printers, Nairobi Government of Kenya (2007), Economic Survey, Government Printers Nairobi Hisrich, R and Peter M (2002) Entrepreneurship: 5TH Edition Tata MC Graw-Hill Edition New Delhi Robinson R(2002), Seven sins of strategic planning; Abaris consulting inc. Jeremy Peckham (2007), Overcoming Obstacles to growth for Small Micro Enterprises, Published paper Kanundo, R (2003), Entrepreneurship innovation models for development: Present Hall. Longenecker/Moore/Petty/Palich,(2006),Small Business Management Sessional Paper N0.5 of 2005, Poverty Eradication and Wealth Creation, Government Printers Nairobi

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