Factors Affecting Buying Behavior of Consumers

Powerful Essays
A

Research Report

on

Consumer Preferences for Traditional Vs Online Shopping

Business Research Methods

School of Business

Submitted to: Submitted by:

Abhishek Dutta Mudassir Hasan Khan

Faculty LPU 11206470 (MBA IB)

| Table of Contents |
| Contents |Page No |
| 1 - Introduction | 3 |
| 2 - Review of Literature | 4-7 |
| 3 - Need and Scope | 8 |
| 4 - Objectives of the study | 9 |
| 5 - Research Methodology | 10-11 |
| 6 - Analysis | 12-25 |
| 7 - Conclusion and recommendations | 26 |
| 8 -



References: Andersone, Ieva, and Elina Gaile-Sarkane. Behavioral Differences in Consumer Purchasing Behavior between Online and Traditional Shopping: Case of Latvia. Economics & Management, Lithuania, Kauņa: Riga Technical University Publications, 2009, 80. Gupta, Alok, and Bo-Chiun Su. Decision Support Systems (Elsevier Science Publishers) 38, no. 3 (December 2004): 347-367. Ko, Hunjun, Joo Young Kin, Jaemin Jung, and Wook Sung Shem. "Cross-Cultural Differences in Perceived Risk of Online Shopping." Journal of Interactive Advertising 4 (2004). Lee, Dongdae, Audesh K Paswan, Gopala Ganesh, and M. J. Xavier. "Out-Shopping Through the Internet: A Multi-country Investigation." Journal of Global Marketing 22, no. 1 (2009): 53-56. Singh, Gurvinder, and Zhaon Chen. "Web-Based Shopping: Consumers ' Attitudes Towards Online Shopping in New Zealand." Journal of Electronic Commerce Research, 2005. Vaggalis, Adamantia Chouliara, and Maro Vlachopoulou. "Perceptions towards Online Shopping: Analyzing the Greek University Students’ Attitude." Communications of the IBIMA, 2010: 13. Ward, Micheal R. "Will Online Shopping Compete More with Traditional Retailing or Catalog Shopping?" Netnomics (Springer) 3 (September 2001): 103-117. Zhang, Aimao. "Examining product and process effects on consumer preferences for online and offline channels." Business Process Management Journal (Emerald Group Publishing Limited) 14, no. 1 (2008): 85-95.

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