Preview

Factors Affecting Buying Behavior of Consumers

Powerful Essays
Open Document
Open Document
4155 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Factors Affecting Buying Behavior of Consumers
A

Research Report

on

Consumer Preferences for Traditional Vs Online Shopping

Business Research Methods

School of Business

Submitted to: Submitted by:

Abhishek Dutta Mudassir Hasan Khan

Faculty LPU 11206470 (MBA IB)

| Table of Contents |
| Contents |Page No |
| 1 - Introduction | 3 |
| 2 - Review of Literature | 4-7 |
| 3 - Need and Scope | 8 |
| 4 - Objectives of the study | 9 |
| 5 - Research Methodology | 10-11 |
| 6 - Analysis | 12-25 |
| 7 - Conclusion and recommendations | 26 |
| 8 -


References: Andersone, Ieva, and Elina Gaile-Sarkane. Behavioral Differences in Consumer Purchasing Behavior between Online and Traditional Shopping: Case of Latvia. Economics & Management, Lithuania, Kauņa: Riga Technical University Publications, 2009, 80. Gupta, Alok, and Bo-Chiun Su. Decision Support Systems (Elsevier Science Publishers) 38, no. 3 (December 2004): 347-367. Ko, Hunjun, Joo Young Kin, Jaemin Jung, and Wook Sung Shem. "Cross-Cultural Differences in Perceived Risk of Online Shopping." Journal of Interactive Advertising 4 (2004). Lee, Dongdae, Audesh K Paswan, Gopala Ganesh, and M. J. Xavier. "Out-Shopping Through the Internet: A Multi-country Investigation." Journal of Global Marketing 22, no. 1 (2009): 53-56. Singh, Gurvinder, and Zhaon Chen. "Web-Based Shopping: Consumers ' Attitudes Towards Online Shopping in New Zealand." Journal of Electronic Commerce Research, 2005. Vaggalis, Adamantia Chouliara, and Maro Vlachopoulou. "Perceptions towards Online Shopping: Analyzing the Greek University Students’ Attitude." Communications of the IBIMA, 2010: 13. Ward, Micheal R. "Will Online Shopping Compete More with Traditional Retailing or Catalog Shopping?" Netnomics (Springer) 3 (September 2001): 103-117. Zhang, Aimao. "Examining product and process effects on consumer preferences for online and offline channels." Business Process Management Journal (Emerald Group Publishing Limited) 14, no. 1 (2008): 85-95.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case of Social Enterprise
    • 2720 Words
    • 11 Pages

    Case of Social Enterprise

    * Monsuwé, Toñita Perea y., Dellaert, Benedict G.C., Ryter, Ko de, (2004), “What drives consumers to shop online?”, A literature review, International Journal of Service Industry Management, Vol. 15 No. 1, pp. 102-121.…

    • 2720 Words
    • 11 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Online Shopping Versus Traditional Brick-and-Mortar Shopping
    • 1162 Words
    • 5 Pages

    Online Shopping Versus Traditional Brick-and-Mortar Shopping

    Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d., para. 2). Why has there been such a large increase? Has online shopping increased in popularity because of the fact that people can buy everything from clothing, shoes, toys, and electronics, to personal hygiene items, and even groceries or cars online? Is online shopping better than traditional brick-and-mortar shopping? The better of the two is a matter of personal opinion and preferences. The purpose of the purchase also has a bearing on which method is preferred. Online shopping can provide its patrons with prices, products, and convenience comparable to brick-and-mortar shopping.…

    • 1162 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Online vs. Brick and Mortar Shopping
    • 1130 Words
    • 5 Pages

    Online vs. Brick and Mortar Shopping

    It seems that many of us are discovering a new and more convenient way of shopping, and this would be online. Online shopping has become a major way of making purchases today, and it seems to offer everything that your local department, grocery, or drug store does, only with more convenience. On the other hand, there are those “Die-Hard” shoppers who would rather pound the pavement and deal with the hustle and bustle of the crowds, either because of habit or tradition. The “Brick-and-Mortar” shoppers are the most common folk, who wouldn’t have it any other way, because to them there’s just something about personally choosing the items that they are purchasing. The online shopper seems to be less particular, when it comes to online shopping; you have to have a certain amount of faith in certain web sites when buying anything from items for the home to clothing. Online vs. Brick-and-Mortar shopping seem to be two ways of doing the same thing.…

    • 1130 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Online Consumer Behaviors
    • 1042 Words
    • 5 Pages

    Online Consumer Behaviors

    The overall objective of this research was to document people’s reactions, attitudes, motivations, and behaviors that have affected online purchasing behaviors. The World Wide Web has been accessible to the public now for over twenty years. It came upon the world and exploded in popularity like few things have done in the history of the world. The purpose of this research is to understand how individual behaviors affect online consumerism.…

    • 1042 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Comparison of Online and Offline Retail Environment of Car Industry
    • 2493 Words
    • 10 Pages

    Comparison of Online and Offline Retail Environment of Car Industry

    Butler, P & Peppard, J. ‘Consumer Purchasing on the Internet: Processes and Prospects. European Management Journal. Vol. 16, No. 5, pp 600-610. (1998)…

    • 2493 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Online Shopping
    • 989 Words
    • 4 Pages

    Online Shopping

    “A COMPARATIVE STUDY OF ONLINE AND TRADITIONAL SHOPPING METHODS FOR MAJOR CONSUMER PRODUCTS IN INDIA”…

    • 989 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Personal Identifiable Information on the Internet and Online Shopping (E-Commerce)
    • 1334 Words
    • 6 Pages

    Personal Identifiable Information on the Internet and Online Shopping (E-Commerce)

    Online shopping is one of the biggest conveniences about using the internet. The idea of e-commerce came around in the early 1970s and in 1981 the first online marketplace was born. E-commerce is still a constantly evolving idea and technology. It’s a great idea for businesses wishing to expand to more people around the globe. The majority people that participate in online shopping have a good experience overall and positive view of the idea according to research (Saleh, 2013). However, there are still some that are concerned with buying merchandise on the web, especially the older generation that was born before the advent of the internet.…

    • 1334 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Retailer Adoption of the Internet - Implications for Retail Marketing
    • 9769 Words
    • 40 Pages

    Retailer Adoption of the Internet - Implications for Retail Marketing

    Matthews, V. (1997), ``Companies still resist electronic age ' ', Financial Times, London, Oct. 13. Morganosky, M.A. (1997), ``Retailing and the Internet: a perspective on the top 100 US retailers ' ', Research Note, International Journal of Retail & Distribution Management, Vol. 25 No. 11, pp. 372-7. Mulhern, F.J. (1997), ``Retail marketing: form distribution to integration ' ', International Journal of Research in Marketing, Vol. 14, pp. 103-24. Network Wizzards (1998), Lottor Mark, www.nw.co./zone/WWW/top.html. Nua Ltd. (1997), ``How many on-line? ' ', Nua Limited, Vol. 1 No. 11.4, http://www.nua.ie/surveys/ O 'Keefe, R.M., O 'Connor, G. and Kung, H.J. (1998), ``Early adopters of the Web as a retail medium: small company winners and losers ' ', European Journal of Marketing, Vol. 32 No. 7/8, pp. 629-43. Panurach, P. (1996), ``Money and electronic commerce: digital cash, electronic funds transfer and e cash ' ', Communications of the ACM, Vol. 39 No. 6, pp. 45-50. Pavitt, D. (1997), ``Retailing and the super highway: the future of the electronic home shopping industry ' ', International Journal of Retail & Distribution Management, Vol. 25 No. 1, pp. 3843. Palmer, J.W. (1997), ``Electronic commerce in retailing: differences across retail formats ' ', The Information Society, Vol. 13 No. 1, pp. 75-91. Poon, S. and Jevons, C. (1997), ``Internet-enabled international marketing: a small business network perspective ' ', Journal of Marketing Management, Vol. 13, pp. 29-41. Pyle, R. (1996), ``Electronic commerce and the Internet ' ', Communications of the ACM, Vol. 39 No. 6, pp. 22-4. Reynolds, J. (1998), ``Internet news ' ', International Journal of Retail & Distribution Management, Vol. 26 No. 1, pp. 48-50. Shirky, C. (1997), ``Attention strategy suggestion ' ', Communications of the ACM, Vol. 40, p. 24.…

    • 9769 Words
    • 40 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    The Factors That Influence Customers in Their Buying Behavior to Use and Benefit from an Online-Shopping Company Like Amazon.Com
    • 779 Words
    • 4 Pages

    The Factors That Influence Customers in Their Buying Behavior to Use and Benefit from an Online-Shopping Company Like Amazon.Com

    Chandrradevi, n.d., ‘Online shopping vs. Traditional Shopping why customers prefer one click shopping’, viewed 22 December 2012, < http://www.articlesalley.com/article.detail.php/93017/159/Book-Reviews/Shopping-and-Product Reviews/21/Online_Shopping_vs._Traditional_Shopping_Why_Customers_Prefer_One_Click_Shopping>…

    • 779 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    The Impact of Online Apparel Stores on in-Store Shopping
    • 3624 Words
    • 15 Pages

    The Impact of Online Apparel Stores on in-Store Shopping

    With the development of information technology and the growth of the number of Internet users, a new channel of shopping has been growing dramatically - online shopping. According to Boston Consulting Group (BBC, 2010), the "internet economy" was worth 121 billion pounds in 2010, more than 2,000 pounds per person, which made it bigger than the healthcare, construction or education sectors. In particular, online shopping contributes to 8.3% of the UK economy, and is predicted to continue to expand at a rate of 11% per year for the next four years (ibid.).…

    • 3624 Words
    • 15 Pages
    Best Essays
    Read More
  • Powerful Essays

    Gfk Report
    • 3307 Words
    • 14 Pages

    Gfk Report

    • Consumer profile • Internet usage habits • Overall shopping habits • Online shopper habits • Non-shoppers approach against online shopping…

    • 3307 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Best Essays

    Research Proposal : Online Store for Primark
    • 1519 Words
    • 7 Pages

    Research Proposal : Online Store for Primark

    Ward, M. R. (2001) Will Online Shopping Compete More with Traditional Retailing or Catalog Shopping? Netnomics, 3(2), pp. 103-117 [Online] Available at: http://www.springerlink.com/content/j3516x18743t4770/fulltext.pdf (Accessed: 21/01/2011)…

    • 1519 Words
    • 7 Pages
    Best Essays
    Read More
  • Powerful Essays

    Customer Perception
    • 3588 Words
    • 15 Pages

    Customer Perception

    ABSTRACT Recent advancements in technology have facilitated commerce around the globe. The online medium of commerce has provided and will continue to provide great opportunities for consumers and businesses. However, there are a number of issues that need to be addressed before the advantages of online shopping can be fully realized. One significant aspect is consumer perception of online shopping. The purpose of this paper is to examine the online shopping perception of consumers who shop from traditional stores. A survey was conducted in shopping malls in the southeastern region of the United States. The results show a positive perception of offline consumers toward online shopping. In addition, the results coincide with national trends for online shopping which show many traditional shoppers gather information on products and services online, but still make the purchase onsite in a traditional setting by visiting a store. Keywords: Perception of shopping, Offline shopping consumers, Online…

    • 3588 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Online Shoppers
    • 5175 Words
    • 21 Pages

    Online Shoppers

    References: 1. 2. 3. 4. 5. Brady, Mick (2000). ―Reality check: the state of e-commerce‖, E-Commerce Times. Retrieved July 11, 2000 from http://www.ecommercetimes.com/perl/story/3738.html. Donthu, Naveen, and Adriana Garcia, (1999). ―The Internet shopper‖, Journal of Advertising Research, 39(3): 52-58. Experian (2001), http://www.experian.com. InternetNews (1999). ―Fear and loathing in the world of online shopping‖, retrieved September, 2000 from http://www.internetnews.com/ec-news/article.php/4_219101. Li, Hailong, Cheng Kua, and Martha G. Russell (1999). ―The impact of perceived channel utilities, shopping orientations, and demographics on the consumer 's online buying behavior‖, Journal of Computer Mediated Communication, 5(2): NP. McQuivey, James L., (2000). ―Why some young consumers don’t shop online‖, The Forrester Techno graphics Brief, June 2, 2000, Forrester Research, Inc. Miyazaki, Anthony D. and Ana Fernandez (2001). ―Consumer perceptions of privacy and security risks for online shopping‖, Journal of Consumer Affairs, 35(1): 27-44. Retail Forward (2000), ―E-Retail Intelligence Update, January 2000‖, retrieved October 2000 from http://www.pwc-ris.com/membercontent/. Siu, Noel Yee Man, and May Mei-Sham Cheng (2001). ―A study of the expected adoption of online shopping: The case of Hong Kong‖, Journal of International Consumer Marketing, 13(3), 87-106. Spiwak, Stephen J. (2003), ―Retail E-Commerce Sales,‖ Retail Update June 2003, Retail Forward, Columbus, OH. Srinivasan, Seenu; Rolph Anderson, and Kishore Ponnavolu (2002). ―Consumer loyalty in e-commerce: an exploration of its antecedents and consequences‖, Journal of Retailing, 78(1), 41-50. Strauss, Judy and Raymond Frost (1999). E-Marketing, New York: Prentice Hall. Swaminathan, Vanitha, White Lepkowska, Rao Elzbietam and P. Bharat (1999). ―Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange‖, [Electronic version]. Journal of Computer Mediated Communication, 5(2). Swinyard, William R. and Scott M. Smith (2003). ―Why People (Don’t) Shop Online: A Lifestyle Study of the Internet Consumer‖, Psychology & Marketing, 20(7), 567–597. Tan, Joo-Jiuan (1999). ―Strategies for reducing consumers ' risk aversion in Internet shopping‖, Journal of Consumer Marketing, 16(2), 163-180.…

    • 5175 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Five Forces of Starbucks
    • 5389 Words
    • 22 Pages

    Five Forces of Starbucks

    Chen, S-J. and Chang, T-Z. (2003), “A descriptive model of online shopping process: some empirical results”, International Journal of Service Industries Management, Vol. 14 No. 5, pp. 556-69.…

    • 5389 Words
    • 22 Pages
    Powerful Essays
    Read More

Related Topics