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Factor of Affecting Purchasing Decision

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Factor of Affecting Purchasing Decision
Table of Contents:

|Title |Page Numbers |
|1.0 Executive Summary |6-8 |
|2.0 Introduction |9 |
|3.0 Background |10-11 |
|4.0 Problem Definition |12-13 |
|5.0 Data Analysis |14-29 |
|6.0 Findings |30 |
|7.0 Advantage & Limitations of MR |31-32 |
|8.0 Conclusion |33-34 |
|9.0 References |35 |

1.0 Executive Summary

1.1 Subject matter

This report is to investigate the factors that will affect the choice making of purchasing Magnum ice cream in Tunku Abdu Rahman Tarc College.

1.2 Key findings

Our primary objective, we are going to make a test to 30 students to bring prominence of which factors that will affect Tarc College students in choosing the ice cream. Our secondary objective is to search out the importance of factor to affect the decision of purchasing ice cream.
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