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Fact book

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Fact book
FACT BOOK
Leading Brands (Soap)

Marketing Strategies and Programs
Competitor 1
Competitor 2
Blue Lantern
Company Background
My phone
MY SOLID TECHNOLOGIES & DEVICES CORP.
2000 SOLID CITY. KM 16 EAST SERVICE RD
BICUTAN, PARANAQUE CITY, 1700 PHILIPPINES
Nature of business
Rank in the industry & 2012 sales
Popular brands marketed in the Philippines

Agua
Boundless, vast, and dynamic—these are the qualities of water (agua), an element vital in life. MyPhone’s Agua line brings a wave of smartphones to the Philippine shores. Operating on Android, Agua offers infinite smartphone capabilities—work and play while on the move as you find yourself in an ocean of apps that suit your lifestyle.
Fuego
Considered as the most fundamental element, fire (fuego) over time has ignited creation and ingenuity. MyPhone’s Fuego line offers bar phones: the simple, indispensable bar phone functions and features remain as the key enablers in mobile phones—then and now.

Viento
The Wind (viento) is the element which possesses an invisible strength—unseen it may be, the Wind has the power to make its force be felt. MyPhone’s Viento line comes with a breeze of WiFi phones. The unseen WiFi capability is quite potent as it enables connectivity, thus, the gust of information and social networking on your mobile.

Cherry mobile - Unit 1002, Pearl of the Orient Tower 1240 Roxas Boulevard Ermita, Manila Philippines
Nature of business
Rank in the industry & 2012 sales
Popular brands marketed in the Philippines

Target Market
Demographic
All ages male or female , social class AB and upper C single or married.
Geographic
Psychographic
Behavioral
Anytime and anywhere , nonstop call and texts.
Demographic
Geographic
Psychographic
Behavioral
Demographic
Geographic
Psychographic
Behavioral
Positioning

Product Strategies
Features
Style
Design
Package sizes
Variants
Labeling
Product support services
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