Facebook E-Marketing

Powerful Essays
CHAPTER I
The Problem and Its Background
Through the years, social networking sites have been a very controversial issue. The purpose of these social networking sites is to help people connect with their friends and family. Due to the advancement of technology today, social networking sites don’t just connect people but also serves as entertainment because of its other features.
This is a list of the top 5 social media sites of 2011 it includes the following: 1.) Facebook 2.) YouTube 3.) Twitter 4.) MySpace 5.) Google +. Let us focus on Facebook, a social networking service and website, launched in February 2004, operated and privately owned by Facebook, Inc. was founded by Mark Zuckerberg with his colleagues Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Originally, the website 's membership was limited to Harvard students only, but later on expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually increases its support for various universities students before opening to high school students, and eventually, to anyone aged 13 and over. Facebook remains the most popular social networking site with its 750 active million users as of June 2011. Most users describe the website as “addictive” and log in as part of their daily routine. It has affected the social life and activity of people in various ways. It can reunite lost family members and friends. Some studies have named Facebook as a source of problems in relationships. Several news stories have suggested that using Facebook causes divorce and infidelity, but the claims have been questioned and refuted by other commentators.
E-marketing is the act of trying to achieve marketing objectives through electronic or digital means. E-marketing affects traditional marketing in two ways. First, it increases efficiency in traditional marketing functions. Second, the technology of e-marketing transforms many marketing strategies. The transformation results in new business



Bibliography: http://www.oppapers.com/essays/Online-Marketing/594632

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