CASE STUDY QUESTIONS
1. What concepts in the chapter are illustrated in this case?
Facebook is the largest social networking site in the world so it is moving commerce to the internet and Web. In this e-commerce case, the basic construct of ecommerce are illustrated, use of the internet and Web to transact business; digitally enabled transactions. Moreover, this case includes unique features of ecommerce: richness, interactivity, information density, and personalization/customization.
Richness is possible to deliver rich messages with text, audio and video simultaneously to large numbers of people. Interactivity is the technology works through interaction with the user. Information density is the total amount and quality of information available to all market participants. Personalization/customization is technology permits modification of messages, goods.
2. Describe the weaknesses of Facebook's privacy policies and features. What management, organization, and technology factors have contributed to those weaknesses?