Facebook Case Study

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Case Study: Facebook: Opportunities, Problems, Ambitions
Facebook was created and entered itself into the social networking world in February of 2004 by its founder, Mark Zuckerberg. Since then, Facebook has seen astronomical growth including up to 900 million users and is estimated to be valued at 50 billion dollars. This rapid growth in revenue can be directly related to the privacy policy with Facebook. Facebook can get users personal data in many ways and Facebook user’s personal data can create business opportunities for Facebook and other businesses which is violating your privacy. As this issue arises and becomes more public, we will see what Facebook will be doing to ensure users that their personal information is protected. Facebook uses user’s data to
How does Facebook get all of our information? Facebook has a group of 12 researchers that apply programming skills and math to look at our data and produce ways to advance Facebook’s business. These groups of researchers have the access to the entire pool of personal data that Facebook has. Facebook finds ways to get your personal information by doing it in several different ways. First, when you sign up for Facebook and want to become a user and create a profile, you need to enter your personal email, age, gender and some other personal information like your relationship status, where you work and your phone number. Secondly, Facebook can track your information and data with the “Like” button. With a click of a button other users can see what you liked whether it was a song, a picture or a status (Exhibit 1)
For example, someone else could take an embarrassing picture at someone at a party and upload that picture to their profile. Once the picture is up, the user or another one of their friends can tag the person in the picture without his consent or permission and other users that are friends with the person in the picture will see that picture on their newsfeed. If the person in the picture wants to

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