Facebook And Facebook: SWOT Analysis: Facebook

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1) SWOT ANALYSIS :2) COMPETITOR ANALYSIS:PerformancemetricsCapabilities Objectives/values StrategyFacebook -More than 1billion monthlyactive users- With more than1 billion users indatabase, userscan connect inbetter ways.-Make the worldmore open andconnected.-Facebook markets themas a platform that allowsusers to connect.Google+ - An estimated343 millionmonthly activeusers.-G+ integratesyoutube andandroid to gaincompetitiveadvantage overFacebook.-Organize theworld’s informationand make ituniversallyaccessible anduseful.-G+ markets them as anextension to otherservices(gmail,search,videosharing youtube ,photosharing - picasa) itprovides.So.cl Still in Experimental phase
4. 4. 3) ENVIRONMENTAL ANALYSIS :a) Demographic trends : Facebook is free social networking site ,that allows users from age of13 , to any age to use it.b) Socio - cultural
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One such reunion was between JohnWatson and the daughter he had been seeking for 20 years. They met after Watson foundher Facebook profile. Another father–daughter reunion was between Tony Macnauton andFrances Simpson, who had not seen each other for nearly 48 years.Demographics for FacebookMonthly Active Users and Demography for United States from (May 2012 – March 2013)
5. 5. Facebook search Traffic 2012 :Facebook Top regions 2012 :
6. 6. Facebook Top cities 2012 :Facebook users by Age ( 2012 )Remarks- As can be seen Facebook has been highly used in middle Eastcountries(Turkey), European countries(France ,Spain)and South Americandeveloping countries (Mexico).As seen majority users are in age group of 45-54(mature users),and not far behind age groups 34-44,25-34 lies indicating hugeamount of people connect to with friends and families via facebook.s
7. 7. 4) FIVE FORCE ANALYSIS :a) Threat of new entrants:The threat of new entrants who want to enter the social network

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