Facebook Analysis

Topics: Facebook, Social network service, MySpace Pages: 3 (641 words) Published: January 5, 2010
Facebook Faces Up Case Analysis

December 15, 2009

Case 3

Background and overview

Facebook was launched in February 2004 by Harvard undergrad students as an alternative to a student directory or what they are use to at Harvard. This site got immediate popularity among students, then spread like wildfire as they have over three fifty million register users and six billion hits a month. Facebook is a real business that brings in over one seven hundred million dollars in revenue a year. Facebook inventor Mark Zuckerberg created what was known as thefacebook.com. However this site made its way to other universities and then to the world with new uses signing on every day from good and bad, rich to poor and even famous celebrities logging in daily.

Analysis and Identification of the Problem
Problems seems be lurking around Facebook every since it made its day view in 2004. Facebook is just as popular as www.myspace.com all do the target audience which is about every age group. One such problem is that Facebook has lost their core audience, which is College Students as it was intended for, as a student had to show proof he or she belongs to a college. Statement of Related Assumptions

Main problem that Facebook faces is; one they are growing too fast too quick and have grown over 118% according to Techcrunch.com. With this rapid growth Facebook experiences problems from High profile uses as they get solicited, and Mark Zuckerberg was sued by fellow college classmates for alleging stealing ideals. Facebook located in Palo Alto, California with revenues in the 716 million. Finally Facebook is the world’s largest social networking site in the world in just five years. In conclusion Facebook has many vultures on the sidelines waiting to take a punch and a stab at Facebook revenues. Alternatives

Facebook could sale to one of the many offers like Yahoo.com who offered them 750 million dollars and all the issues would be inherited...

References: Gabbay, N (November 5, 2006). Facebook Case Study: Offline behavior drives online
Usage
Arrington.M (October 31, 2008). Facebook May be Growing Too Fast. And Hitting The
Capital Markets Again
http://techcrunch.com/2008/10/31/facebook-growing-problem/
Pearce-Robinson (2008)
BBC News (December 22, 2009). Facebook sex scam US Teenager makes plea bargain.
Retrieve December 22, 2009 http://news.bbc.co.uk/2/hi/americas/8427599.stm
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