The Facebook users like to share information with their friends and other members in their network in Facebook. They prefer to share information in Facebook’s trusted environment controlled by various privacy control settings offered by Facebook on its website to its users. This allows the users to actually share more information. The Facebook users also use Facebook for messaging, groups, events, discussion boards,
Using the “Subscribe” button the users can follow public updates and using the “Ticker” feature can see a real time stream of updates on the site. In 2011 when Facebook released the different profile page called “Facebook Timeline”, the people use it to document life events, post accomplishments including those that occurred before they signed up Facebook, organize their posts, contents and activities chronologically over the span of their lifetime. Half of the Facebook users access Facebook site via smart phones and tablets.
2. Evaluate the success of advertising on Facebook and Facebook fan pages. The adverting on Facebook and Facebook fan pages has been fairly successful. In 2011 Facebook reported $3.7 billion in revenue out of which almost 85% came from advertising that was primarily displayed