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Fabletics Case Study

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Fabletics Case Study
Fabletics is an athleisure online retail shop that sells men and women sportswear and accessories. The company offers membership subscription where members choose outfits based on their fashion preferences and one's lifestyle. Fabletics is a subsidiary of justFab rebranded to Techstyle Fashion group.

Fabletics was founded by Adam Goldenberg, Kate Hudson, and Don Ressler and it was officially launched on October 1, 2013.

Fabletics launched FL2 its men's active wear In June 2015. In March 2016, the company expanded its business by adding swimsuits and dresses.

Fabletics opened its first retail stores In September and October 2015 in malls owned and operated by General Growth Properties Inc and Westfield. The malls are located in Towne Centre
…show more content…
Fabletics sends on the first day of each month a new handpicked outfit for each subscribed member.
Each member should log in between the 1st and the 5th day of the month to make their selection or skip for that particular month.
All Outfits start at $49.95 and include free shipping for the VIP.
If you decide to cancel Membership

Any member can cancel Fabletics membership at any given time by calling 1-844-322-5384 and speak to the customer care about closing your account.
Fabletics accepts returns of goods for up to 30 days from the date of shipment.
Returns for exchange are free while returns for refund are subject to a $5.95 restocking fee
Fabletics Lima Capri is a high-quality item with a great styling. The Vaasa Sports Bra is a stylish and totally fun and high star bra. It's perfect for low-impact workouts. Aventura Tank is thin with an elegant shape, and it is strong for a healthy workout.
It is important to take advantage of Fabletics first outfit deal for $25. Each month you will get to wear and review out of the experience. $49.95 is a fair price, and the value is good if you have a budget for a new outfit every

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