Eywa's Advertising Campaign
ASSESSMENT
STUDENT DETAILS
Student Name
JITENDER AKKARI
Student ID No.
S10928
Group No.
27
Date of submission
ASSESSMENT DETAILS
Unit Code BSBADV507B
Unit Name/Title
Develop a media plan
Assessment Task No
1
Assessment Name/Title
Define media requirements
Qualification
Advanced Diploma of Marketing
ASSESSOR DETAILS
Assessor Name
ANIL DON
Table of Contents
Report of Media Requirements 1
1. Introduction 1
2. The target audience 1
3. Customer profile 1
4. Market factors 2
5. Creative and media implications 2
Key advertising message 2
6. Merchandising requirements 3
7. Relevant local, national or international legislation or standards for media use 4
Available budget 5
References 5
Report of Media Requirements
1. Introduction
Eywa is an Australian-owned company which produces natural chemical-free …show more content…
Eywa’ ‘Get in touch with your dark side’ advertising campaign will be compliant with the above legislation and Codes of practice in the following ways:
Eywa will not engage in conduct that is misleading or deceptive or is likely to mislead or deceive
Eywa will not make any false health claims regarding food content or the ingredients in its products
Eywa will ensure that the label on the packaging of all the products referred to in its advertisement applies include a nutrition information panel
Eywa will use all reasonable endeavours not to include on the its website or campaign microsite those types of content forbidden by the IANA Code of Conduct
Eywa will not knowingly violate any applicable laws or regulations with regards to its website or advertising campaign microsite
Eywa will respect the licence conditions stipulated by the Broadcasting Services Act regarding the number, type and content of ads in C periods, bans advertising in P periods, and C and P programs.
Available
STUDENT DETAILS
Student Name
JITENDER AKKARI
Student ID No.
S10928
Group No.
27
Date of submission
ASSESSMENT DETAILS
Unit Code BSBADV507B
Unit Name/Title
Develop a media plan
Assessment Task No
1
Assessment Name/Title
Define media requirements
Qualification
Advanced Diploma of Marketing
ASSESSOR DETAILS
Assessor Name
ANIL DON
Table of Contents
Report of Media Requirements 1
1. Introduction 1
2. The target audience 1
3. Customer profile 1
4. Market factors 2
5. Creative and media implications 2
Key advertising message 2
6. Merchandising requirements 3
7. Relevant local, national or international legislation or standards for media use 4
Available budget 5
References 5
Report of Media Requirements
1. Introduction
Eywa is an Australian-owned company which produces natural chemical-free …show more content…
Eywa’ ‘Get in touch with your dark side’ advertising campaign will be compliant with the above legislation and Codes of practice in the following ways:
Eywa will not engage in conduct that is misleading or deceptive or is likely to mislead or deceive
Eywa will not make any false health claims regarding food content or the ingredients in its products
Eywa will ensure that the label on the packaging of all the products referred to in its advertisement applies include a nutrition information panel
Eywa will use all reasonable endeavours not to include on the its website or campaign microsite those types of content forbidden by the IANA Code of Conduct
Eywa will not knowingly violate any applicable laws or regulations with regards to its website or advertising campaign microsite
Eywa will respect the licence conditions stipulated by the Broadcasting Services Act regarding the number, type and content of ads in C periods, bans advertising in P periods, and C and P programs.
Available