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Exxonmobil Corporate Social Responsibility

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Exxonmobil Corporate Social Responsibility
Communities and Shareholders: The impact of how ExxonMobil manage their interaction

Exxon-Mobil is the world’s largest privately owned multi-national oil and gas company (Skjaerseth 2003). For companies as large as ExxonMobil, which possess considerable capital resources and are able to exert considerable power and influence, society is increasingly demanding that they behave in a socially responsible manner (Diara, Alilo, and McGuire 2004). There is a growing expectation that companies will adopt a business approach that illustrates responsibility to society above and beyond the economic function and legal performance of the firm (Gibbs 2009). This expectation can be understood as an implicit social contract. One of the underlying concepts of social responsibility is stakeholder management (Davidson 2006). This involves balancing the claims of stakeholders against the decisions a corporation makes (Maloney 2009). The consequences for companies that are judged as not taking into consideration the expectations and needs of stakeholders are varied, but may include reputational damage and loss of market share (Baker n.d.; Smith 2007) as consumers switch their brand preferences on the basis of ethical considerations (Gueterbock 2004). This paper will review the social performance of ExxonMobil in terms of the way the corporation manages their relationships with two groups of stakeholders: the communities in which ExxonMobil conducts its business operations and the corporation’s shareholders. While it is recognised that there are other stakeholders in ExxonMobil’s operations these are beyond the scope of the current paper.

The most commonly accepted objective for business activities in the finance and accounting fields is to maximise profit and shareholder wealth (Cooper 2004). In doing so, a critical concern is whether or not the company has behaved in a socially acceptable manner particularly when dealing with stakeholder groups directly impacted by their



References: Baker, M. Companies in crisis - What not to do when it all goes wrong: Exxon Mobil and Exxon Valdez. n.d. http://www.mallenbaker.net/csr/crisis03.html. (Accessed February 12, 2010). Cleveland, C. J. 2008. Exxon Valdez Oil Spill. http://www.eoearth.org/article/Exxon_Valdez_oil_spill (Accessed February 22, 2010). Cooper, S. 2004. Corporate social performance: A stakeholder approach. Burlington: Ashgate Publishing Limited. Davidson, D.K. 2006. Wal Mart and Corporate Responsibility: Lessons from the world 's largest retailer on stakeholder management. In Australian and New Zealand Marketing Academy Conference 2006. Brisbane. Diara, M., M. Alilo, and D. McGuire. 2004. Corporate social responsibility and Public-private partnership: The case of the Academy for Educational Development and ExxonMobil. Development 47 (3):69-77. Dolin, M.F., and B.M. Lenhart. n.d.. Insurance Coverage - Policy Holders: More than $15 billion recovered Exxon Valdez. Covington and Burling LLP. http://www.cov.com/practice/insurance/selected_recoveries/exxon_valdez/. (Accessed February 19, 2010). Egelko, B. 2006. Punitive damages appealed in Valdez spill: Oil company says it has been punished enough for accident. San Francisco Chronicle, January 28. Exxon Valdez Oil Spill Trustee Council. 1990. An assessment of the impact of the Exxon Valdez Oil Spill on the Alaska Tourism Industry. http://www.evostc.state.ak.us/Universal/Documents/Publications/Economic/Econ_Tourism.pdf. (Accessed February 11, 2010). ExxposeExxon. 2007. The Exxon Valdez Oil Spill Exxposed: A Reality Check on ExxonMobil’s claims. http://www.exxposeexxon.com/facts/Valdez.html. (Accessed February 17, 2010) Gibbs, C Graham, S. 2003. Environmental Effects of Exxon Valdez Spill Still Being Felt. Scientific American, December 19. Gueterbock, R. 2004. Greenpeace campaign case study-StopEsso. Journal of Consumer Behaviour 3 (3):263-271. Hirsch, W.B. 1996. The Exxon Valdez litigation justice delayed: Seven years later and no end in sight. http://www.lieffcabraser.com/wbh_exxart.htm (Accessed February 20, 2010) Idemudia, U Maloney, C. 2009. The new strategic marketing battleground: Corporate Social Responsibility., http://maloneymarketing.com. (Accessed February 13, 2010). McCammon, M. 2003. Management of economic and Environmental Recovery: The Exxon Valdez Oil Spill Trustee Council. www.aerna.org/Documentos_trabajo/Prestige6Molly.pdf (Accessed February 21, 2010). Rodebaugh, D. 2009. Alaskan oil spill prompts action. The Durango Herald, February 12. Skjaerseth, J.B. 2003. ExxonMobil: Tiger or Turtle on Social Responsibility? The Fridtjof Nansen Institute February 21, 2010) Smith, R Williamson, D. 2003. Exxon Valdez oil spill impacts lasting far longer than expected, scientists say. UNC News Services, December 13.

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