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Exxon Mobile Capstone

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Exxon Mobile Capstone
MGMT 619: Capstone Spring 2011 Prof. Darrel Mank

Prepared by:
Kannan Ananthanarayanan Pranav Bhajiwala Foram Gandhi Kristine Garner Rajesh Goudar Venkat Iyer

1.

WALL STREET JOURNAL ARTICLE AND THE EXECUTIVE SUMMARY ............................................................................ 1 WALL STREET JOURNAL ARTICLE......................................................................................................................................................1 EXECUTIVE SUMMARY ...................................................................................................................................................................2 Major Issues ........................................................................................................................................................................2 Key Analysis.........................................................................................................................................................................3 Final Recommendation .......................................................................................................................................................4

2.

EXTERNAL ANALYSIS................................................................................................................................................ 5 INDUSTRY DEFINITION ...................................................................................................................................................................5 SIX FORCES ANALYSIS ....................................................................................................................................................................5 Level 3 Industry Attractiveness ...........................................................................................................................................5 Level 2 Analysis
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