Exxon Mobile Capstone
MGMT 619: Capstone Spring 2011 Prof. Darrel Mank
Prepared by:
Kannan Ananthanarayanan Pranav Bhajiwala Foram Gandhi Kristine Garner Rajesh Goudar Venkat Iyer
1.
WALL STREET JOURNAL ARTICLE AND THE EXECUTIVE SUMMARY ............................................................................ 1 WALL STREET JOURNAL ARTICLE......................................................................................................................................................1 EXECUTIVE SUMMARY ...................................................................................................................................................................2 Major Issues ........................................................................................................................................................................2 Key Analysis.........................................................................................................................................................................3 Final Recommendation .......................................................................................................................................................4
2.
EXTERNAL ANALYSIS................................................................................................................................................ 5 INDUSTRY DEFINITION ...................................................................................................................................................................5 SIX FORCES ANALYSIS ....................................................................................................................................................................5 Level 3 Industry Attractiveness ...........................................................................................................................................5 Level 2 Analysis ...................................................................................................................................................................6 Upstream ........................................................................................................................................................................................... 6 Downstream Oil ................................................................................................................................................................................. 8 Chemical............................................................................................................................................................................................. 9
Level 1 Analysis .................................................................................................................................................................10 MACRO ENVIRONMENTAL FORCES ANALYSIS, ECONOMIC TRENDS AND ETHICAL CONCERNS .....................................................................10 Upstream and Downstream Oil and Natural Gas ............................................................................................................................. 10 Petrochemical Industry .................................................................................................................................................................... 14
COMPETITOR ANALYSIS ...............................................................................................................................................................15 Firms Competitors .............................................................................................................................................................15 ...
Please join StudyMode to read the full document