CASE 1 : EXTRAORDINARY EXPERIENCES
How can an extraordinary experience be defined?
Experience is a mixture of many elements. According to Carlson an experience could be defined as a costant flow of thoughts and fellings that occur during moments of cousciouness. Each experience is different and changes across individual and social experience.Experience involves a consumer emotionally, physically, intelectually and spiritually. Moreover, feelings and emotions are subjective , and they are related to people’s previous experiences .Experience has a leght, but hasn’t to be limited to a single place (O’dell , 2005). It could be similar to a past experience but it could never reply. An organization isn’t able to create an experience for a consumer but it can create the circumstances and the environment in which consumers could have an experience.
When an experience contains a huge number of events and a particularly high emotional intensity we define it extraordinary. Beacuse of this emotional content is difficult descrive it. An extraordinary experience is linked with a sense of newness of perception and process ( Privette 1983). It’s something different from daily lives and involves some elements of surprise. It includes merging of action,awarness, clear focus, personal integration, personale focus, awareness of power, joy and valuing and a spontaneous letting-be of process (Csikszentmihalyi 1975,1990; Privette 1983;Csikzentmihalyi and LeFevre 1989). People are concerned with having experience that tell about the self- define, develop and change it. (Sarbin 1986).Consumers use extraordinary experiences to give agency and coherence to their stories about the self (Donohue). Moreover , the evaluation of extraordinary experience evolves with the context of overall story. The main characteristics of an extraordinary experience are expectation and performance....
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