External Macro Environment
BUS 109
Marketing
Written assignment
Content page 1. Introduction 3 2. External macro-environment 3 2.1 Social and cultural forces 3 2.1.1 Changing gender roles 3 2.1.2 Attitude towards health, nutrition and well-being 3 2.1.3 Cultural beliefs in a country 4 2.2 Technology 4 2.2.1 Advantages of technology 4 2.2.2 Disadvantages of technology 5 2.3 Demography 5 3. Conclusion 6 4. References Lists 7
1. Introduction
This report is discussing about how three major forces of macro environment affecting an organisation’s marketing program. The three major forces discussed are social and cultural forces, technology, and demography. 2. External macro-environment Macro environment defined as the major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies (C. J. Hayden 2011). Three major forces that affected an organisation’s marketing program are social cultural, technology and demography conditions.
2.1 Social and cultural forces
Social and cultural forces involved our lifestyles, social values and beliefs, which are changing faster than they used to be in the past (Rix 2011, 54). A company need to adjust their products to blend well with the fast changing environment for it to grow profitable business, as it will attract the customers.
2.1.1 Changing gender roles
Changing gender roles has been very obvious in our society for the past decade, especially those of women. In the past, male occupied most of the work force, however since women today are growing politically and economically, women are now able to compete against the men in the work force. In this case, cars seller used to focus only the male, however since nowadays there are increasing number of women in workforce and they are able to earn money for living by themselves, they have the purchasing power to buy cars. In order to attract the women’s attention, marketers
Marketing
Written assignment
Content page 1. Introduction 3 2. External macro-environment 3 2.1 Social and cultural forces 3 2.1.1 Changing gender roles 3 2.1.2 Attitude towards health, nutrition and well-being 3 2.1.3 Cultural beliefs in a country 4 2.2 Technology 4 2.2.1 Advantages of technology 4 2.2.2 Disadvantages of technology 5 2.3 Demography 5 3. Conclusion 6 4. References Lists 7
1. Introduction
This report is discussing about how three major forces of macro environment affecting an organisation’s marketing program. The three major forces discussed are social and cultural forces, technology, and demography. 2. External macro-environment Macro environment defined as the major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies (C. J. Hayden 2011). Three major forces that affected an organisation’s marketing program are social cultural, technology and demography conditions.
2.1 Social and cultural forces
Social and cultural forces involved our lifestyles, social values and beliefs, which are changing faster than they used to be in the past (Rix 2011, 54). A company need to adjust their products to blend well with the fast changing environment for it to grow profitable business, as it will attract the customers.
2.1.1 Changing gender roles
Changing gender roles has been very obvious in our society for the past decade, especially those of women. In the past, male occupied most of the work force, however since women today are growing politically and economically, women are now able to compete against the men in the work force. In this case, cars seller used to focus only the male, however since nowadays there are increasing number of women in workforce and they are able to earn money for living by themselves, they have the purchasing power to buy cars. In order to attract the women’s attention, marketers
References: Lists Anselmo, Donna. 2011. Marketing Demystified: a self-teaching guide. US: McGraw-Hill. Brown, Joshua Morgan. 2009. McDonald’s India Goes Veggie. Seeking Alpha. Accessed April 28, http://seekingalpha.com/article/139607-mcdonald-s-india-goes-veggie. Hayden, C. J. 2011. Web Technology in Marketing: Friend or Foe? About.com. Accessed April 5, http://marketing.about.com/od/internetmarketingstrategy/a/webtechnology.htm. Gmarket. n.d. Gmarket in English. http://english.gmarket.co.kr/ (accessed May 1, 2011). Gross, Ames. 1993. Opportunities In The Singapore Medical Market. Pacific Bridge Medical. Accessed April 30, http://www.pacificbridgemedical.com/publications/singapore/1993_opportunities_in_the_singapore. Hayden, C. J. 2011. Web Technology in Marketing: Friend or Foe?. http://marketing.about.com/od/internetmarketingstrategy/a/webtechnology.htm (accesse OCBC Bank is Singapore First Bank to Introduce Reverse Mortgage Loans For Private Properties. http://www.ocbc.com.sg/download/media_releases/2006/August/250806ReverseMortgage.pdf.OCBCoo Rix, Peter. 2011. Marketing: a practical Approach 7e. Sydney, Australia: McGraw-Hill. Ritr