External Analysis of Telecom Nz
1. Table of contents
1. 1. Table of contents 2
2. Executive Summary 3
3. Brief description of Telecom NZ 4
4. Mission & Vision statements of Telecom NZ 4
5. External Analysis 4
6. The key strategic issues in industry & Telecom NZ 7
7. Conclusions 9
8. Reference list 10
9. Appendix 11
Executive Summary
Brief description of Telecom NZ
Telecom New Zealand is the biggest telecommunications service supplier in New Zealand. Telecom New Zealand employed over 7,000 employees in the end of 2011 (Telecom New Zealand, 2012). Today, Telecom plays a significant marketing leader role by owning more than one million fixed line customers and over two million mobile connections (consumer and business) in the New Zealand telecommunications market (Telecom New Zealand, 2012). Furthermore, Telecom has implemented a huge organizational change and structural separation by 30 November 2011, involving Telecom as a retail services provider and Chorus as a network services operator (Telecom New Zealand, 2012). However, the profit after tax has declined to $166 million in 2011 from $382 million in 2010 (The annual report of Telecom, 2011). The report will research and implement an external strategic analysis for Telecom (NZ) and identify the main strategic issues for Telecom (NZ) within the New Zealand telecommunications and IT industry.
Mission & Vision statements of Telecom NZ
Mission statement of Telecom New Zealand to become the top of telecommunication companies in broadband and mobile in New Zealand market.
The Vision of Telecom New Zealand is to be the most preferred telecommunication company in New Zealand ( Telecom Corporate Review, 2010).
External Analysis
According to Hill, et al., (2007), business external analysis could effectively help the managers of business to identify the changing external business environment and found out possible opportunities and threats for designing and deciding the
1. 1. Table of contents 2
2. Executive Summary 3
3. Brief description of Telecom NZ 4
4. Mission & Vision statements of Telecom NZ 4
5. External Analysis 4
6. The key strategic issues in industry & Telecom NZ 7
7. Conclusions 9
8. Reference list 10
9. Appendix 11
Executive Summary
Brief description of Telecom NZ
Telecom New Zealand is the biggest telecommunications service supplier in New Zealand. Telecom New Zealand employed over 7,000 employees in the end of 2011 (Telecom New Zealand, 2012). Today, Telecom plays a significant marketing leader role by owning more than one million fixed line customers and over two million mobile connections (consumer and business) in the New Zealand telecommunications market (Telecom New Zealand, 2012). Furthermore, Telecom has implemented a huge organizational change and structural separation by 30 November 2011, involving Telecom as a retail services provider and Chorus as a network services operator (Telecom New Zealand, 2012). However, the profit after tax has declined to $166 million in 2011 from $382 million in 2010 (The annual report of Telecom, 2011). The report will research and implement an external strategic analysis for Telecom (NZ) and identify the main strategic issues for Telecom (NZ) within the New Zealand telecommunications and IT industry.
Mission & Vision statements of Telecom NZ
Mission statement of Telecom New Zealand to become the top of telecommunication companies in broadband and mobile in New Zealand market.
The Vision of Telecom New Zealand is to be the most preferred telecommunication company in New Zealand ( Telecom Corporate Review, 2010).
External Analysis
According to Hill, et al., (2007), business external analysis could effectively help the managers of business to identify the changing external business environment and found out possible opportunities and threats for designing and deciding the