This paper uses Coca-Cola Company as the case study to explain more about the external and internal environments in business. The Coca-Cola Company was founded in the year 1886. It operates its business in more than 200 nations and has more than 2,700 beverage products. Its products comprise of, sparkling beverages, like waters, juice drinks, sports drinks, teas and energy drinks. It also produces four of the top nonalcoholic beverages. They include coco-cola, Fanta, diet coke and sprite (Regassa, & Corradino, 2011). The coca cola market analysis
The market analysis is responsible for monitoring the company’s both external and internal environment. Coco cola uses this strategy to watch both external and internal factors in regard to its business. This due to the reason that this factors contribute or influence a lot to its achievement and making it remain as the best soft drink industry (Njanja, Ogutu, & Pellisier, 2012). Internal Business Setting
The internal business setting and its effects is what is contained within the company’s management. The essential internal environments that Coca-Cola ensures are put in place include effectiveness in the production procedure, proper organization skills and effective communication networks. To effectively monitor and manage its internal environment, coke conducts assessments of it is operations and responds appropriately to any aspect, which is likely to cause ineffectiveness in any section of the consumer and production procedure (Njanja, Ogutu, & Pellisier, 2012). External Business Environments
They are also termed as outer business environment. The external business environments are more powerful than internal business environment factors. They can affect the entire company and even the entire economy. Coca-Cola is aware that alterations in the external settings can create achievements or threats in its market place. Some of the keenly monitored external business environmental aspects comprise of,...
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