Extended Marketing Mix

Topics: Sri Lanka / Pages: 13 (3066 words) / Published: Jan 7th, 2013
SPEED DROME (PVT) LTD.

Name | Sachini Tharanga | Student ID | ADBM-F-20147 | Subject | Marketing Management | Module No. | 105 | Lecturer | Mrs. Chulani Senarathna | Due Date | 13th May 2011 |

EXECUTIVE SUMMARY
The requirement as per the assignment was to comprehend the key aspects of the extended marketing mix by applying to a realistic service organizational context.
This assignment covers one of the core concepts in Marketing, the seven P’s, Product, Price, Place, Promotion, People, Physical evidence and Process that comes under the subject Marketing Management- Module 105.
Therefore Speed Drome (Pvt) Ltd. was visited and conducted an extensive research which helped to gather Primary information through the strategic level managerial staff.

Table of Contents

Introduction…………………………………………………………………………..01
Extended Marketing Mix Product…………………………………………………………………………02 Price……………………………………………………………………………..03 Place……………………………………………………………………………..04 Promotion…………………………………………………………………….04 People…………………………………………………………………………..05 Process………………………………………………………………………….06 Physical Evidence………………………………………………………….08
Weaknesses and Strategies……………………………………………………09

INTRODUCTION

Launched on 3rd of October 2009 by the McLaren’s Group which has been a name with great passion towards improvement of motor sports in Sri Lanka, Speed Drome (Pvt) Ltd. is every Pro/Go-karter's heaven on earth. Located amidst green pasture in close proximity to the parliament complex and Buddhadasa play ground in Battaramulla, Speedrome is a fully equipped and professionally fitted race track which includes 19 go-karts, computerized timing and scoring systems, professionally trained staff, designated spectator areas and air-conditioned VIP gallery, all for the sake of providing their customers with the best experience that they can offer.
Go-karting may be Speed Drome's main product but they haven’t stopped there as far as the entertainment aspect is

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