Which of the forces and drivers of “globalisation” will most impact on the business environment?
Zheng Li PARSE 17 16/ 09/ 2014 Word count: 1505
There is a widespread belief that the world at the beginning of the twenty-first century is changing more rapidly and dramatically than ever before. Generally, many of those changes are also believed to be connected with something called “globalisation”. Globalisation, as David Held(2002) pointed out, is defined as “a shift or transformation in the scale of human organization that links distant communities and expands the reach of power relations across the world’s regions and continents ”.
Although globalisation is no longer a new topic, the topic of which forces and drivers of “globalisation” will most impact on the business environment is still being discussed frequently. In this essay forces and drivers of globalisation will be treated separately: forces of golbalisation is more like something caused by globalisation, such as regional protectionism and cultural differences, whereas drivers of golbalisation is something that will cause globalisation, for example technology. This essay is going to argue that there is no single force or driver of globalisation that will most impact on the business environment, as forces and drivers of globalisation such as technology, regional protectionism and cultural differences will all have great impact on the business environment, and in different ways.
In order to demonstrate this, this essay will first focus on technology’s impact on the business environment, from the perspectives of customers and companies, and will show how customers are being empowered by technology and how technology has benefited companies’ communicating ways with customers and
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