Extended Essay - Bnm

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EXTENDED ESSAY Business and management

RESEARCH QUESTION:

How efficient would it be for BP Mwanza, Tanzania to introduce pricing strategies such as penetration pricing to drive out their competitors in Mwanza, Tanzania.

Candidate name: Zafar Mohamed Iqbal Abdullah Osman IB candidate number: dwt124 School name: Indus international school Pune School number: 003508 Adviser: Mr. Brian Alex Date submitted: 26th November 2012 Word count: 3700

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Abstract:

This paper aims to answer the question ‘’How efficient would it be for BP Mwanza, Tanzania to introduce pricing strategies such as penetration pricing to drive out their competitors in Mwanza, Tanzania’’ By using different techniques such as the S.W.O.T and the force field analysis to see where the business and if the company is using pricing strategies like penetration pricing how will this help them get over their rivals, this will give a clear understanding on the current situation of BP, I will compare BP with different petrol companies to see how they are competing and also if the other companies are using other strategies. Furthermore I will comprehend if

Bibliography: . petroleum and petroleum product wholesalers in Tanzania- downstream. MBendi , 15 2012. Web. 25 Nov 2012.