Extended Essay

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Question: How does People for the Ethical Treatment of Animals (PETA) website use language and image to influence the world about animal rights?

Submission Date: -

Essay word count: -
Abstract word count: -

School Name: Herlufsholm Kostskole
Candidate Name: Christoffer Ki Winstrøm
Subject Area: English Category 1
Supervisor Name: Paul Lamb
Title page
Acknowledgments
Abstract
Table of contents

I. Introduction
II. Areas of Investigation
III. Campaigns
IV. Front Page of PETA
V. Use of persuasion
VI. Conclusion
Bibliography/ references

I Introduction
I.1 why I chose this area of study
I.2 Thesis

II Areas of Investigation
II.1 Information about PETA
II.2 Campaigns
II.3 The front page of PETA
II.4 Use of persuasion

III Campaigns
III.1 Mc Cruelty
III.2 Bloody Burberry
III.3 Kentucky Fired Cruelty
III.4 Conclusion

IV Front page of PETA
IV.1 First impressions
IV.2 Affects of the stylistic features
IV.3 Conclusion

V Use of Persuasion
V.1 Types
V.2 Expected outcomes
V.3 Conclusion

VI Conclusion
VI.1 Summary
VI.2 Relation
VI.3 Implications and recommendations

Introduction Why I choose this area of study

For my Extended Essay, I have chosen to write about how People of the Ethical Treatment of Animals (PETA) use language and imagery to persuade its audience’s beliefs about animal rights.

As I was planning what to do for my Extended Essay I came to think, are PETA’s ways of persuasion too much or are they adequate? This made me realize that PETA relies a lot on people believing in the same as them, and my first realization was when I saw this slogan “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any way.”

I want to write about PETA because I have always been interested in advertising and how with the manipulation of information an expected outcome can be achieved. Even though I do believe animals should be treated properly and with care, I am not against the idea of open farming and

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