Export Marketing Plan
Methodology for the Preparation
In the era of globalization and internationalization of economic activities that we experience, but also the era of rapid changes and developments, in all businesses - regardless of size, industry, origin, or institutional capital composition and command structure - are facing the problem of the "best" internationalization model , that is the model of reorganization, development and management of added value activities (production, distribution, sales, management, research and development) which they should choose to "open" in the global business environment.
Based on the data obtained from the survey (Greek and international literature), a model was developed to guide the internationalization of BODY TALK company, in the French market. In particular, finding collaborators there, this study aims to provide a useful guide for the managers of BODY TALK Company who want to develop a wide international sales system. It has been demonstrated empirically that the small size of a company is not a limiting factor of her internationalization since there are important examples of successful small businesses abroad.
This study is based in the French market addressing a number of critical issues such as: * Processes / methods / interventions required for effective externalization and internationalization of Greek garment market. * Methods of organization and function required for the effective internationalization of Greek garments. * Required training of human resources of the company in order for them to acquire the necessary skills and abilities that will contribute to the development of international activities, * Critical factors of success in the process of internationalization and other implementation issues.
The objective of this research is to establish the company in the international market of France. To achieve this, the management of the company should be fully prepared for export. Finding partnerships are
In the era of globalization and internationalization of economic activities that we experience, but also the era of rapid changes and developments, in all businesses - regardless of size, industry, origin, or institutional capital composition and command structure - are facing the problem of the "best" internationalization model , that is the model of reorganization, development and management of added value activities (production, distribution, sales, management, research and development) which they should choose to "open" in the global business environment.
Based on the data obtained from the survey (Greek and international literature), a model was developed to guide the internationalization of BODY TALK company, in the French market. In particular, finding collaborators there, this study aims to provide a useful guide for the managers of BODY TALK Company who want to develop a wide international sales system. It has been demonstrated empirically that the small size of a company is not a limiting factor of her internationalization since there are important examples of successful small businesses abroad.
This study is based in the French market addressing a number of critical issues such as: * Processes / methods / interventions required for effective externalization and internationalization of Greek garment market. * Methods of organization and function required for the effective internationalization of Greek garments. * Required training of human resources of the company in order for them to acquire the necessary skills and abilities that will contribute to the development of international activities, * Critical factors of success in the process of internationalization and other implementation issues.
The objective of this research is to establish the company in the international market of France. To achieve this, the management of the company should be fully prepared for export. Finding partnerships are