Export marketing
Export Marketing: Week 1
What is Marketing?
Marketing is a customer focus that permeates organizational functions and processes and is geared towards marketing promises through value proposition, enabling the fulfillment of individual expectations created by such promises and fulfilling such expectations through support to customers value0generating processes thereby supporting value creation in the firm, customers and stakeholders.
What is Marketing Management?
Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communication supieror customer value .
What is Marketing?
Services
Products
Events
Experiences
People
Places
Ideas
The 7 P’s Of Marketing
The marketing environment
Task Environment
Company
Suppliers
Distributors
Dealers
Target customers
Broad environment
Demographic
Economic
Physical
Technological
Political-legal
Social-cultural
Consumers are changing..
Consumer sophistication
Tech Savvy
Self-expression
Buying power
Voice and influence
Co-creation
Self-service
Marketing Issues
Corporate Philosophy
Production driven
Sales driven
Marketing driven
Post-Modern vs. Industrial Consumption Patterns
Hyper-reality, fragmentation, reversals of production, fleeting
Retro-marketing
Tricksterism, entertainment, exclusivity, secrecy.
Location of Global Retailers
Retailing is truly globalized in terms of sales
Strongly dominated by US-based firms
Wal-Mart is by far the worlds largest retailer
Glob al Export Trading and Sourcing Companies
Recent addition to textile complex:
Sourcing-determining how or where to acquire merchandise
Outsourcing-using suppliers in other countries
Outward processing seeking lower wages
What is Marketing?
Marketing is a customer focus that permeates organizational functions and processes and is geared towards marketing promises through value proposition, enabling the fulfillment of individual expectations created by such promises and fulfilling such expectations through support to customers value0generating processes thereby supporting value creation in the firm, customers and stakeholders.
What is Marketing Management?
Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communication supieror customer value .
What is Marketing?
Services
Products
Events
Experiences
People
Places
Ideas
The 7 P’s Of Marketing
The marketing environment
Task Environment
Company
Suppliers
Distributors
Dealers
Target customers
Broad environment
Demographic
Economic
Physical
Technological
Political-legal
Social-cultural
Consumers are changing..
Consumer sophistication
Tech Savvy
Self-expression
Buying power
Voice and influence
Co-creation
Self-service
Marketing Issues
Corporate Philosophy
Production driven
Sales driven
Marketing driven
Post-Modern vs. Industrial Consumption Patterns
Hyper-reality, fragmentation, reversals of production, fleeting
Retro-marketing
Tricksterism, entertainment, exclusivity, secrecy.
Location of Global Retailers
Retailing is truly globalized in terms of sales
Strongly dominated by US-based firms
Wal-Mart is by far the worlds largest retailer
Glob al Export Trading and Sourcing Companies
Recent addition to textile complex:
Sourcing-determining how or where to acquire merchandise
Outsourcing-using suppliers in other countries
Outward processing seeking lower wages