Export Market Plan
MKTG 480
International Marketing
Caribou Coffee
Export Market Plan
Executive Summary
Caribou Coffee was founded in 1992 and is the second largest coffee retailer in the United States with a far reaching demographic of loyal customers. The company focuses on selling high quality products and offering customers high quality gourmet coffee. Caribou Coffee uses high quality Arabia coffee beans and its best to meet customer’s expectations and needs. The company focuses on creating a unique coffee house environment which provides customers a comfortable atmosphere and a quality experience. By providing “an experience that will make the day better” Caribou Coffee has created competitive advantage in their store operations. The company’s dedication to creating a unique experience for customers by combining high quality products, a distinctive coffeehouse environment, and excellent customer service, differentiates their place in the coffeehouse industry.
Background
Caribou Coffee is a coffee company that operates premium coffeehouses that offer high-quality coffee, espresso beverages, cold beverages, specialty teas, baked goods, sandwiches and whole beans. The company was founded in 1992 and was rapidly grown both domestically and globally. Currently the company has 581 stores and revenue of $326.5 million. Caribou Coffee is in a position to capitalize on emerging market trends and own a segment of the market that is unoccupied by its competitors: that of a national, branded coffeehouse that is still connected to the local community and concerned with its well-being.
Caribou Coffee was founded in Edina, MN in 1992 after its founders, John and Kim Puckett were inspired by a climb to the top of the Sable Mountain in Alaska. The view became their vision for Caribou Coffee. “The breathtaking panoramic view became the entrepreneurial vision for Caribou Coffee - a company that believes excellence is a product of hard work, and that life is too short for
International Marketing
Caribou Coffee
Export Market Plan
Executive Summary
Caribou Coffee was founded in 1992 and is the second largest coffee retailer in the United States with a far reaching demographic of loyal customers. The company focuses on selling high quality products and offering customers high quality gourmet coffee. Caribou Coffee uses high quality Arabia coffee beans and its best to meet customer’s expectations and needs. The company focuses on creating a unique coffee house environment which provides customers a comfortable atmosphere and a quality experience. By providing “an experience that will make the day better” Caribou Coffee has created competitive advantage in their store operations. The company’s dedication to creating a unique experience for customers by combining high quality products, a distinctive coffeehouse environment, and excellent customer service, differentiates their place in the coffeehouse industry.
Background
Caribou Coffee is a coffee company that operates premium coffeehouses that offer high-quality coffee, espresso beverages, cold beverages, specialty teas, baked goods, sandwiches and whole beans. The company was founded in 1992 and was rapidly grown both domestically and globally. Currently the company has 581 stores and revenue of $326.5 million. Caribou Coffee is in a position to capitalize on emerging market trends and own a segment of the market that is unoccupied by its competitors: that of a national, branded coffeehouse that is still connected to the local community and concerned with its well-being.
Caribou Coffee was founded in Edina, MN in 1992 after its founders, John and Kim Puckett were inspired by a climb to the top of the Sable Mountain in Alaska. The view became their vision for Caribou Coffee. “The breathtaking panoramic view became the entrepreneurial vision for Caribou Coffee - a company that believes excellence is a product of hard work, and that life is too short for
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