– Dr. Phil and Oprah
– O. J. Simpson and Prosecutor Marcia Clark
• Predict what a jury will do from the demographic characteristics of jurors.
• Predict what a jury will do from the individual characteristics--personalities--of the jurors.
Does SJS Work?
• Can consultants predict what a certain type of juror is likely to do?
• Demographic Characteristics
– Race?
– Gender?
– Politics?
– Religion?
– Education?
– Age?
Can consultants predict what a certain juror demographic is likely to do?
• No.
• Jurors do not reliably vote for guilt or acquittal on the basis of their demographic characteristics.
• However…
• There is some slim evidence that women, as a group, may be more likely to convict with sex crimes.
• There is …show more content…
Careful drivers are just as likely to get hurt in traffic accidents as careless ones.
• 5. It is a common occurrence for a guilty person to get off free in American courts.
• 6. Students almost always deserve the grades they get in school.
• 7. Men who keep in shape have little chance of suffering a heart attack.
• 8. The political candidate who sticks up for his principles rarely gets elected.
• 9. It is rare for an innocent man wrongly to be send to jail.
• 10. In professional sports, many fouls and infractions never get called by the referee.
• 11. By and large, people deserve what they get.
• 12. When parents punish their children, it is almost always for good reasons.
• 13. Good deeds often go unnoticed and unrewarded.
• 14. Although evil men may hold political power for awhile, in the general course of history, good wins out.
• 15. In almost any business or profession, people who do their job well rise to the top.
• 16. American parents tend to overlook the things most to be admired in their children.
• 17. It is almost impossible for a person to receive a fair trial in the USA.
• 18. People who meet with misfortune have often brought it on themselves.
• 19. Crime frequently does