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Exploring Objectification Theory Through Media Output and Seduction Masters

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Exploring Objectification Theory Through Media Output and Seduction Masters
The United States was founded on principles of liberty, justice, and equality for all. In fact, the United States has gone to great lengths to uphold these principles for all. Except for Jews, Asians, African Americans and every other minority. Especially Women. The ‘Other Gender’ has been looked down upon since the conception of man. Previously, it was directed in the stereotype of male superiority, but now a far greater threat to women’s equal rights is emerging. The media has taken to idolizing woman’s perfect form. Sex sells. Not only has the media been a detrimental blow to women, but the emergence of Pickup Artists, men who spend their time seducing women, and their growing population has created a gap between the alpha and the dominated. It is evident that propaganda saturating the media coupled with the cult of Pickup Artists and the unwillingness of the majority of the populous to recognize this as a pressing issue has caused the imbalance between the sexes to grow swift as an epidemic.
Objectification theory, studied by Women’s Studies professors and students, is defined as the implicit and explicit sexual objectification of the female body in Western culture producing a multitude of negative consequences for women. The media has a reputation of being a reliable source of information. As such, when it claims that women are doomed to remain single if they don’t have the ‘ideal body,’ the majority believe it. It is difficult for many to realize that only a small percentage has what is considered an ideal appearance, and many women are losing their sense of identity to pursue a perfect figure.
The saturation of McDonald’s advertisements, Soda products, and consequently diet aids and food products sends a confusing image to the youth of today. Eating disorders are now the third most common chronic illness in adolescent girls (Adolescent Medicine Committee 3). Ironically, the number one common preventable illness in the United States next to



Cited: Anderson, Richard H. "Sex Ratios and Sex Roles." Cudenver. 12 Jan. 1999. Dept. of Sociology, U Hogarth, Meg. "Challenging Sexism and Violence in the Media." 8 Oct. 1996. Vanier Institute of the Family <http://www.cfc-efc.ca/docs/vanif/00000139.htm>. (This article is an excerpt from Transition (March 1995), published by the Vanier Institute of the Family.) Ogden CL, Carroll MD, Curtin LR, McDowell MA, Tabak CJ, Flegal KM. Prevalence of overweight and obesity in the United States, 1999–2004 American Medical Association. 2006; 295:1549–1555. "Player 's Guide." Fast Seduction 101. 7 Feb. 2001. Learn The Skills Corp. 13 Apr Strauss, Neil. The Game: Penetrating the Secret Society of Pickup Artists. New York, New York: Regan Books, 2005

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