Exploratory Research Design: Qualitative Research
Please note that the review sheet is just a guide and that questions for the exam will come from .lectures, guest speakers, videos, cases, discussions, examples, and required readings.
Chapter 5: Exploratory Research Design: Qualitative Research
1. Compare and contrast qualitative and quantitative research.
2. What are focus groups? # of participants? Setting?
3. How are focus groups conducted?
4. Characteristics and roles of focus group moderators?
5. What the steps in planning focus groups?
6. What are the different types or variations of focus groups?
7. Advantages and disadvantages of focus groups?
8. What are depth interviews?
9. Explain different question techniques (i.e., laddering, hidden issue questioning, symbolic analysis)? Examples?
10. What is means-end-chain theory? …show more content…
Why did Gallup conduct a review of their polling methods?
2. What problems were identified with polling?
3. What are the different types of survey methods?
4. Why not all online?
5. What factors should you consider in evaluating survey methods?
6. What is observation?
7. What are the conditions for using observation?
8. Advantages and disadvantages of observation research?
9. Characteristics of observation research?
10. Examples of observation research?
11. What are the different observation methods? Describe each and know examples.
12. What is ethnographic research?
Chapter 7: Causal Research Design
1. What is the ordinary meaning of causality? What is the scientific meaning? How is it different from the scientific meaning?
2. What meaning is more appropriate for marketing research?
3. How do we infer causality? What are the 3 conditions? Explain and understand each.
4. What is the different between correlation and causation?
5. What is a third variable problem?
6. What are independent variables? Test units? Dependent variables? Extraneous variables?
7. Explain an experimental design. Provide an example of an
Chapter 5: Exploratory Research Design: Qualitative Research
1. Compare and contrast qualitative and quantitative research.
2. What are focus groups? # of participants? Setting?
3. How are focus groups conducted?
4. Characteristics and roles of focus group moderators?
5. What the steps in planning focus groups?
6. What are the different types or variations of focus groups?
7. Advantages and disadvantages of focus groups?
8. What are depth interviews?
9. Explain different question techniques (i.e., laddering, hidden issue questioning, symbolic analysis)? Examples?
10. What is means-end-chain theory? …show more content…
Why did Gallup conduct a review of their polling methods?
2. What problems were identified with polling?
3. What are the different types of survey methods?
4. Why not all online?
5. What factors should you consider in evaluating survey methods?
6. What is observation?
7. What are the conditions for using observation?
8. Advantages and disadvantages of observation research?
9. Characteristics of observation research?
10. Examples of observation research?
11. What are the different observation methods? Describe each and know examples.
12. What is ethnographic research?
Chapter 7: Causal Research Design
1. What is the ordinary meaning of causality? What is the scientific meaning? How is it different from the scientific meaning?
2. What meaning is more appropriate for marketing research?
3. How do we infer causality? What are the 3 conditions? Explain and understand each.
4. What is the different between correlation and causation?
5. What is a third variable problem?
6. What are independent variables? Test units? Dependent variables? Extraneous variables?
7. Explain an experimental design. Provide an example of an