Explain The Role Of Asda's Responses To Changes In Its Business Environment
Task D1: ASDA 's responses to changes in its business environment.
ASDA Group (ASDA) owned by Wal-Mart group company, is a grocery and general merchandise retailer in the UK. In 2008, ASDA recorded a profit before tax of £520.4m, down slightly from £532.7m but exceeding arch rival Sainsbury 's. ASDA 's sales hit £18.57bn, up from £16.7bn, in ranking the chain third in the supermarket hierarchy after ASDA and Sainsbury 's.
There have been many changes in ASDA 's business environment over the last 65 years. ASDA is usually conducting research to identify changes in the business environment and responding to the customer needs its research identifies. One of the research models is PESTE (STEEP). The PESTE model uses the five headings …show more content…
Nowadays, people want to try different and new foods. ASDA has responded by increasing its range of foreign foods such as Mexican, Indian and Chinese. Likewise, the large ethnic populations that have moved to the UK have made ASDA respond by increasing its range of foods. For example, there is a full aisle of Polish food in ASDA in Boston, Lincolnshire. This is not extraordinary, considering that in this little city (30,000 citizens) almost 50% is Polish.
Another factor the ageing population also has impact on the demand for non-food products such glasses from optical stores. ASDA have its own 'ASDA Opticians '. This is example how ASDA responds to changes in sociological environment and the age of customers factor. …show more content…
This evaluation has considered how ASDA has responded to external changes. In evaluating how well they have responded, they have responded well to external changes concerning their customers but not so well in areas of economics. Some of these wrong responses has influence for negative public relations, especially force many small retailers out of business and the low prices they pay UK farmers for their products. In other hand, to take responsibility for natural environment by carbon reductions policy is really
ASDA Group (ASDA) owned by Wal-Mart group company, is a grocery and general merchandise retailer in the UK. In 2008, ASDA recorded a profit before tax of £520.4m, down slightly from £532.7m but exceeding arch rival Sainsbury 's. ASDA 's sales hit £18.57bn, up from £16.7bn, in ranking the chain third in the supermarket hierarchy after ASDA and Sainsbury 's.
There have been many changes in ASDA 's business environment over the last 65 years. ASDA is usually conducting research to identify changes in the business environment and responding to the customer needs its research identifies. One of the research models is PESTE (STEEP). The PESTE model uses the five headings …show more content…
Nowadays, people want to try different and new foods. ASDA has responded by increasing its range of foreign foods such as Mexican, Indian and Chinese. Likewise, the large ethnic populations that have moved to the UK have made ASDA respond by increasing its range of foods. For example, there is a full aisle of Polish food in ASDA in Boston, Lincolnshire. This is not extraordinary, considering that in this little city (30,000 citizens) almost 50% is Polish.
Another factor the ageing population also has impact on the demand for non-food products such glasses from optical stores. ASDA have its own 'ASDA Opticians '. This is example how ASDA responds to changes in sociological environment and the age of customers factor. …show more content…
This evaluation has considered how ASDA has responded to external changes. In evaluating how well they have responded, they have responded well to external changes concerning their customers but not so well in areas of economics. Some of these wrong responses has influence for negative public relations, especially force many small retailers out of business and the low prices they pay UK farmers for their products. In other hand, to take responsibility for natural environment by carbon reductions policy is really