Explain The Four Different Budget Strategies To Reach An Intended Audience

Reaching your intended audience is one of, if not the most important parts of getting a communication out. I will identify four different methods to reach an intended audience, and I will describe them and give examples of the method use. Another area of concern when getting your message to the indented audience is your budget. I will provide three different budget strategies a health educator could use when implementing a health communication plan. Now let’s get to the first method used to reach an intended audience.
The first method in reaching your intended audience is with Media Literacy, is the ability to access, analyze, evaluate and create media. (Media Literacy Project, n.d.) By understanding media literacy communicators can create messages geared to the intended audience’s point of view. An example of this would be using social media to get your communication out on a platform that is being more utilized by today’s youth. Next I will talk to you about another method, advertising. (NPIN, n.d.)
Advertising is used to increase the awareness and support of a product, service or behavior. (NPIN, n.d.) Advertising is essential to reaching your intended audience, because if you don’t advertise, people won’t see or hear your message. An example of advertising to get your message to its intended …show more content…
Working with partners who can add their own resources to your own will allow you to have a larger budget to work with. Use cheaper resources buy utilizing volunteers like health communication specialists who will work pro bono, retired professionals or even college students who need to have volunteer credit hours. Another avenue in budgeting strategies would be to save time and money by modeling your program after other similar programs that were successful. As you can see budgeting for your health communication can vary in