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Expectancy Violation Theory

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Expectancy Violation Theory
Application Log #3
The Article: This application log serves as a reaction to “Perceptions of Swearing in the Work Setting: An Expectancy Violations Theory Perspective”, written by Danette Ifert Johnson and Nicole Lewis.
The Theory: In this article, Johnson and Lewis apply Expectancy Violations Theory. One of the most notable scholars responsible for developing this theory is Judee Burgoon. Expectancy Violations Theory predicts how individuals might react given a verbal or nonverbal violation from a person they are communicating with, and how their personal factors might play into communicators reward valence and violation valence. Burgoon explains with the following statement: “Violations of expectations in turn may arouse and distract their
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The research questions ask to what extent there will be an expectation violation based upon speaker sex or based upon the specific expressions of swearing messages in use. Similarly, the hypotheses state that respondents’ expectations will reach violation more when encountering authority than peers, a formal setting than a social setting, and that swearing expectation violations typically have a positive association with speaker incompetence. These questions and hypotheses are vital in the study as a …show more content…
I think this research was important to make firm conclusions about how speaker incompetence and the degree of surprise interact within various contexts. While many factors were taken into consideration, there was a lack of cultural or socioeconomic variables in the study, and others argue that status manipulation was relatively weak throughout. Johnson and Lewis’ recommendations in continuing research note looking into effects of a hearers focus versus third-party direction of the swearing message. I might also like to see research with the notion of categorical imperative from the text: “According to German philosopher Immanuel Kant, before we knowingly violate another’s expectation we should consider what’s ethical” (Griffin et. al, 2015, p. 92). The concerns of what is ethical from a hearers perspective might significantly change swearing culture by offering new insights. Conclusions from “Perceptions of Swearing in the Work Setting: An Expectancy Violations Theory Perspective”, as well as the discussions of continuing research in this area, truly emphasize the impact of studying communication phenomena in the world

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