Expansion of Starbucks in India
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Proposal by Ramanathan Ragupathi.
Transmittal Letter
Ramanathan Ragupathi
Ksay82rra@starbucks.com
International Strategy analyst
Starbucks
Seattle 98101
22 November 2010
Howard Schultz founder, chairman, president and chief executive officer
Starbucks
Seattle 98101
Dear Mr. Schultz
Enclosed is a copy of the proposed report “Starbucks India”. This report is a summary of expansion of Starbucks outlets in India. The proposal covers the current strategies, target market, financial planning and a feasibility study to successfully operate in the Indian market.
This report also outlines recommendations which would further benefit the company to move forward regarding the proposed market.
If you have any questions regarding the interpretation of this report please feel free to contact me at the address above. Thank you for your funding of this project and I look forward to working with you again soon.
Sincerely,
Ramanathan Ragupathi
Table of Contents
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Executive Summary
Starbucks is the world’s largest coffeehouse corporation with over 16000 outlets, operating in more than 50 countries. The company has constantly been on an expansion move and focuses on entering many new markets with its growth potential. In line with this expansion strategy this report advocates and focuses on entering a new market in India.
One of the prominent countries in Asia , India has become one of the most important and exciting business hub to the world with a massive increase in foreign investments especially from the United States and with consumers who are just willing to spend more and more. Regarding the legislative side, India has also reformed its export policy with the United States which was quite stringent few years ago. There couldn’t be a more appropriate time for Starbucks to open its outlets in this land of opportunities where most of the international franchises have earned outstanding profits and growth.
The proposal is to open outlets in
Proposal by Ramanathan Ragupathi.
Transmittal Letter
Ramanathan Ragupathi
Ksay82rra@starbucks.com
International Strategy analyst
Starbucks
Seattle 98101
22 November 2010
Howard Schultz founder, chairman, president and chief executive officer
Starbucks
Seattle 98101
Dear Mr. Schultz
Enclosed is a copy of the proposed report “Starbucks India”. This report is a summary of expansion of Starbucks outlets in India. The proposal covers the current strategies, target market, financial planning and a feasibility study to successfully operate in the Indian market.
This report also outlines recommendations which would further benefit the company to move forward regarding the proposed market.
If you have any questions regarding the interpretation of this report please feel free to contact me at the address above. Thank you for your funding of this project and I look forward to working with you again soon.
Sincerely,
Ramanathan Ragupathi
Table of Contents
[pic]
Executive Summary
Starbucks is the world’s largest coffeehouse corporation with over 16000 outlets, operating in more than 50 countries. The company has constantly been on an expansion move and focuses on entering many new markets with its growth potential. In line with this expansion strategy this report advocates and focuses on entering a new market in India.
One of the prominent countries in Asia , India has become one of the most important and exciting business hub to the world with a massive increase in foreign investments especially from the United States and with consumers who are just willing to spend more and more. Regarding the legislative side, India has also reformed its export policy with the United States which was quite stringent few years ago. There couldn’t be a more appropriate time for Starbucks to open its outlets in this land of opportunities where most of the international franchises have earned outstanding profits and growth.
The proposal is to open outlets in
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