Executive Summery
Executive Summery
We are analyzing the marketing plan of Nestle which is an FMCG company. Our analysis of Nestle will include the current market situation and strategic analysis of the company. We will see the various strategies that can be used by them for improving their product. Nestle has been serving worldwide with its excellence in product safety,quality and value. It provides many products which include dairy products, beverages, water, and infant dietetic and confectionary. We have taken NESTLE WATER for our project report. Their aim is to provide customer with pure drinking water on suitable prices make the product as convenient as possible. According to their claim that they provide the best food through out the world. For Nestle Pure Life they adopted the societal and marketing concept. Further we will explain the SWOT, SMART, IMC plan competitive analysis and all other strategies used by them.
Nestle Vision
The consumer's voice is the key to Nestlé Pakistan's vision and working. Whether you live in the remotest village or the metropolis of Karachi, Nestle consumer services team stands ready to listen to your concerns and provide answers about our products and guidance on matters of health and wellness. Nestlé’s global vision is to be the leading health, wellness, and Nutrition Company of the world. Nestle’ Pakistan subscribes fully to this global vision. In addition to that, Nestle Pakistan also envisions to:
•Lead a dynamic motivated and professional workforce that is proud of its heritage and bullish about the future
•Meet the nutritional needs of all age groups through a diversified product range that contains an innovative portfolio of branded food and beverages of the highest quality
•Maintain long-term growth and deliver shareholder value
•Establishing responsible communication with the consumer which in turn can provide us a better look into what changes need to be made to our products
•Strengthen the position as the best career destination
We are analyzing the marketing plan of Nestle which is an FMCG company. Our analysis of Nestle will include the current market situation and strategic analysis of the company. We will see the various strategies that can be used by them for improving their product. Nestle has been serving worldwide with its excellence in product safety,quality and value. It provides many products which include dairy products, beverages, water, and infant dietetic and confectionary. We have taken NESTLE WATER for our project report. Their aim is to provide customer with pure drinking water on suitable prices make the product as convenient as possible. According to their claim that they provide the best food through out the world. For Nestle Pure Life they adopted the societal and marketing concept. Further we will explain the SWOT, SMART, IMC plan competitive analysis and all other strategies used by them.
Nestle Vision
The consumer's voice is the key to Nestlé Pakistan's vision and working. Whether you live in the remotest village or the metropolis of Karachi, Nestle consumer services team stands ready to listen to your concerns and provide answers about our products and guidance on matters of health and wellness. Nestlé’s global vision is to be the leading health, wellness, and Nutrition Company of the world. Nestle’ Pakistan subscribes fully to this global vision. In addition to that, Nestle Pakistan also envisions to:
•Lead a dynamic motivated and professional workforce that is proud of its heritage and bullish about the future
•Meet the nutritional needs of all age groups through a diversified product range that contains an innovative portfolio of branded food and beverages of the highest quality
•Maintain long-term growth and deliver shareholder value
•Establishing responsible communication with the consumer which in turn can provide us a better look into what changes need to be made to our products
•Strengthen the position as the best career destination