This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world;
We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors, SWOT Analysis, Product Line Cycle, Five Forces and Marketing Mix etc to P&G with china, so as to understand these concepts and strategies better when applied to a real life scenario.
Marketing environment includes many factors that can affect the relationship between customers and our P&G marketing department. The marketing environment can provide both opportunities and threats. China with their Head&Shoulds Hair care product. This was the Company’s first operation in the largest consumer market in the world and achieves success.
P&G Global Operations
← Company’s background
The name P&G combines William Procter with James Gamble——Procter & Gamble. On April 12, 1837, they started producing and selling their soap and candles. On August 22, they formalized their business relationship by pledging $3,596.47 a piece. The formal partnership agreement is signed on October 31, 1837 what began in 1850 as a small, family-operated Soap and Candle Company now provides personal care of superior quality and value to consumers in 140 countries. Since 2000, the P&G president and chief executive A.G. Lafley leads community consists of nearly 98,000 people working in almost 80 countries worldwide.
← P&G In Chinese Market
China is the largest emerging commodity market in the world; Procter & Gamble has realized the tremendous market potential for its products. Retail outlets in China are very small, sell only a couple of units in a month and make their own decisions regarding the assortment of brands to sell. P&G has used street maps of Chinese cities to pinpoint the location of the retail stores, and sent locally hired ‘ground troops’ to sell and service each outlet. P&G has