Executive Summary For Xbox 360

Satisfactory Essays
Executive Summary & Introduction

The Xbox 360 is the second video game console produced by Microsoft, and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles. We plan to launch a high-quality, it is slimmer than the previous Xbox 360 model and features integrated 802.11 b/g/n Wi-Fi, TOSLINK S/PDIF optical audio output, a 250 GB hard drive, 5 USB 2.0 ports (compared to the 3 from older versions) and a special AUX port. The overall goal of xbox 360 marketing program is to create enhanced public awareness through a comprehensive marketing campaign. we would like to see a 15 percent increase in the segment market of brand awareness. The Xbox
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We will build up a good communication with our partner, using promtion discount offer to wholesaler and retailer, we will provide more information of our new products to them.

External situation
When economic recovery, it will make people have more purchase power to buy their needs. Highly income will make people to increae their enterainment with standard of living. Xbox360 compete with others manufacture such as PS3, Wii in the segment market.

SWOT Analysis of Xbox360

Xbox360 is very powerful strengths such as Kinect (originally known by the code name Project Natal)is a controller-free gaming and entertainment experience for the Xbox 360 video game platform. The users to control and interact with the Xbox 360 without the need to touch a game controller through a natural user interface using gestures, spoken commands or presented objects and images. The project is aimed at broadening the Xbox 360's audience beyond its typical gamer base. The Xbox360 is using HD Technology which makes a beautiful image and with visual expression. The powerful of Xbo360 is easily compat wiht previous Xbox games, it makes convenience who wants to play a previous games. Our pice is lower than PS3, Launch of Xbox 360 250 GB - $299.99 and The price of PS3 each unit cost around $400 to manufacture by August 2009 with

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