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Executive Summary: Fast Lane Extension

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Executive Summary: Fast Lane Extension
Communications Plan

Learning Team C

Louis Lough

University of Phoenix

BUS/475

Communications Plan

Fast Lane Raceway

Mission Statement

Fast Lane Raceway’s mission is to provide a fast, safe, and challenging race track for track cars and motorcycles. To provide secure climate controlled storage of vehicles, lodging, and comfortable club house facilities for customers and club members. By designing a two and a half mile road course including 12 turns with elevation changes on perfectly maintained pavement, Fast Lane Raceway will cater to the even the most advanced and devout racing enthusiast down to the newest rider or drivers looking for a safe environment learn. Offering club memberships with discounts, supporting …show more content…
• Begin construction of paddocks and vehicle storage facilities within the first year of operating. • Secure a spot on the circuit of tracks for racing organizations in the region.
Communications Template

|Deliverable/Description |Type |Target Audience(s) |Delivery Method |Delivery Frequency |Who Responsible? |
| |(Man/Mktg/ Info) | | | | |
|Construction Timeline |Mandatory |Fast Lane Raceway |Email |Weekly |Site Manager |
| | |management | | | |
|Track Design |Mandatory |Fast Lane Raceway |Blueprints and design |One Time |Contracted Track |
| | | | | |Designer
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