Executive summary example

Topics: Real estate, Finance, Silicon Valley Pages: 3 (831 words) Published: January 2, 2014
1. Executive summary
This company that will have several components
1. Commercial Real Estate Property
2. Incubator for Startup Companies
3. Advising and Training for Startup Companies including discounted legal and other services 4. Church that will provide moral support and counseling free of charge.

The goal would be to achieve a 90% success rate for startup enterprises who would occupy the building. Today the Failure rate is closer to 90% due to lack of understanding for and use of funds that do not lead to sales. (Citation) The real estate will be purchased by investors in the new company ( name to be determined). Money used to purchase the new company will be held in a fund and regulated by the SEC under strict guidelines. The fund (held by Fundavision.com) will leverage the capital creating a loan to the new company for the purchase for the building. The New Company will provide support services for the Incubator and will hold the building as an asset. The investors will also hold convertible notes with the Real Estate as security. The new company will have the option after one year to purchase the notes back with interest or convert to preferred stock. When the company can deliver dividends the inventors will have conversion rights to common stock on the first issuance. The fund holding investors principle will pay interest each year a the rate above what is leveraged. This is estimated to be 3% above leveraged capital. And 8% on unleveraged capital. Actual income and expense ( explained later in plan) will vary with marketing conditions. Investors will benefit by Receiving interest from the fund

Dividends or payback with interest
Securities held by New Company

The marketing plan is to pre channel the potential renters of the incubator via SCO marketing and remarketing Pay Per Click targeted by specific geographic to the building location ( detail of this needed in plan). The click leads and other calling lists will be direct marketed...
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