EXPERIENCE HBR.ORG Case Study The owner of the prestigious Château de Vallois must decide whether to launch an affordable wine. by Daniela Beyersdorfer and Vincent Dessain The Experts Corinne Mentzelopoulos is the owner and CEO of Château Margaux, a firstgrowth wine estate in the Bordeaux region of France. Preserve The Luxury Or Extend…
By the 1880’s, Edward and John von Pessls planted Zinfandel, Riesling, and an unkown variety of Sauvignon in southern Oregon. At the same times in the north, in Willamette Valley, Ernest Reuter has been growing Klevner wines which brought him a gold medal at St.Louis World’s Fair of 1904 (Hall).…
The wine making industry in California is fragmented, composing of 847 brick and mortar wineries. Approximately 88% of their production is sold domestically in the United States, which demonstrates the high level of demand for Californian wine in the U.S. Furthermore, demand for Californian wine outside of the U.S has risen “rapidly,” due to its “ripened” flavor. Historically and moving forward, the key success factor in the wine industry is the flavor of wines – or in other words, product quality.…
The global wine industry involves two distinct activities, viticulture and winemaking. Viticulture is the cultivation and harvesting of grapes and winemaking is the production of an alcoholic beverage via the crushing and fermentation of grapes. The spatial distribution of winemaking is now known as to be either old world or new world and the characteristics of these different areas determine the kind of wine and also quality of the wine produced. Looking into the future of the viticulture and winemaking industries the challenges they are expected to encounter are complex.…
With a complete emphasis on quality, the primary 80 ha Watershed vineyard, 201 megalitre dam, modern cellar door facility, ultra-modern 1,800 tonne wine production facility, 1,500 square metre barrel store, 1,000 square metre fully airconditioned wine storage facility and Watershed's award winning 200 seat restaurant & cafe make Watershed Premium Wines a development of 'world class' standing.…
Jefferson City is also well-known for its production of wine and is frequently referred to as the “Missouri Rhineland”, since it was the Germans who created the first vineyards in the mid-1800s. Because of its perfect combination of high-quality soil and hot climate, this region is perfect for wine growing. With more than 1,600 acres planted in grapes, the wine industry in Missouri is growing rapidly and consistently, counting more than 126 wineries. Today, wine plays an important role in Jefferson City, not only for the agricultural, but also for the tourist…
Wine production involves two parts of economic activity – viticulture and wine making in the winery. In the global context, wine production is dynamic due to the influence of globalization, technological advancements and extensive research. These have essentially influenced the nature, spatial patterns and the ecological dimensions of the wine industry.…
b. Discuss any market trends or developments that are relevant or may impact on the organisation…
References: Boulton, R. (1996). Principles and Practises Of Winemaking. New York. Chapman & Hall 1996. Retrieved June 9th 2011.…
Whether or not a person is a casual wine drinker or and avid wine enthusiast, there are many distinct varieties and characteristics to red and white wine. Some differences include flavor and aroma, color, food pairing, and production, just to name a few.…
Wine is known to be an extremely versatile and malleable food source. It has the ability to please both the palette as well as the intellect. There are countless varietals of wine, including the ever exotic Eiswein, or as it is more commonly known as Ice Wine. The production of Ice Wine requires very specific parameters. So much so that it cannot be produced in most countries. Only some of the coldest climates can yield Ice Wine. Two of which are Canada and Germany. These two produce about 75 percent of the entire world’s Ice Wine. (What is the history of Ice Wine wine)…
bringing a luxury aspect to the wine and food tasting experience such as the use of crystal or fine china glasses and cutlery. This feeds into the…
Wine is an alcoholic drink which is consumed on the whole Romanian territory. A specific area or geographical territory cannot be marked out as am region where there are absolutely no consumers or relatively no consumers. Wine is commercialized on the whole territory of Romania, since before the year 2005. However the commercialization of wine takes place in the most populated areas, in both the rural and urban regions. The rural region in Romania represents about 40% of the total population and is specialized in natural economy, where the producers are also the consumers. Here wine is produced in household conditions, barrel wine or table wine, which in terms of quality, taste and fragrance is not far behind from the one know as “quality wine”. In the urban regions, wine is sold in glass bottles or other forms of packaging.…
References: Frazier, K. (n.d.). Opus One. Retrieved 3 15, 2012, from lovetoknowhow wine: http://wine.lovetoknow.com/wiki/Opus_One Opus One Winery. (n.d.). Opus One Winery. Retrieved 3 15, 2012, from Opusonewinery.com: http://en.opusonewinery.com/ Pitcher, S. (n.d.). Twenty Years of Opus One. Retrieved 3 15, 2012, from thewinenews.com: http://www.thewinenews.com/febmar00/feat.html Thompson, B. (1993). The wine atlas of California and the Pacific Northwest : a traveler 's guide to the vineyards. New York: Simon and Schuster.…
As a way to freshen up the traditional brand and to gain more exposure, the granddaughter of the Margaux family wanted to begin mass marketing a new wine brand. The idea would be to use different grapes in order to be more accessible to the younger generation. The target price range would be €20-€25 per bottle (Dessain, 2011).…