Executive Summary
Executive Summary
Vortex Hookah is a hookah bar concept that will be located in Kent, OH to serve as an alternative place for customers to relax and enjoy a cultural experience. The focus will be to bring in students from the Kent State University and community members as well as young professionals in the area. The bar will be located in downtown Kent and be managed by the owner. The business will generate revenues through the sale of flavored tobacco, non-alcoholic beverages and snacks. Vortex Hookah projects to be earning profits by its first year of operation. Below are the projected gross income, total expenses and net income. The business projects growth of 50% the first year and 25% the next two years with more sustainable growth after that period. Since the company is in the introductory stage it is expected to see a lot growth after opening.
1. Objectives
Cowboy Hookah’s objectives for the first year of operations are: •Effectively corner a niche market for a previously non-existent business. •Turn in profits from the first month of operations.
•Maintain a 65% gross margin.
2. Keys to Success
The keys to success will be:
•Store design that is deemed legally acceptable and will be both visually attractive to customers, and designed for efficient operations. •Employee training to insure the best education and knowledge of products and preparation techniques. •Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin products, such as our line of hookah products. 3. Mission
Cowboy Hookah will give its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best...
Vortex Hookah is a hookah bar concept that will be located in Kent, OH to serve as an alternative place for customers to relax and enjoy a cultural experience. The focus will be to bring in students from the Kent State University and community members as well as young professionals in the area. The bar will be located in downtown Kent and be managed by the owner. The business will generate revenues through the sale of flavored tobacco, non-alcoholic beverages and snacks. Vortex Hookah projects to be earning profits by its first year of operation. Below are the projected gross income, total expenses and net income. The business projects growth of 50% the first year and 25% the next two years with more sustainable growth after that period. Since the company is in the introductory stage it is expected to see a lot growth after opening.
1. Objectives
Cowboy Hookah’s objectives for the first year of operations are: •Effectively corner a niche market for a previously non-existent business. •Turn in profits from the first month of operations.
•Maintain a 65% gross margin.
2. Keys to Success
The keys to success will be:
•Store design that is deemed legally acceptable and will be both visually attractive to customers, and designed for efficient operations. •Employee training to insure the best education and knowledge of products and preparation techniques. •Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin products, such as our line of hookah products. 3. Mission
Cowboy Hookah will give its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best...